Stark, raving mad

In its second season, the smooth-talking cads and resilient ladies of "Mad Men" are emboldened and chastened by the tumultuous '60s.

Topics: Advertising, Mad Men, Jon Hamm, Television,

Stark, raving mad

“Now I am quietly waiting for
the catastrophe of my personality
to seem beautiful again,
and interesting, and modern.” — Frank O’Hara, “Mayakovsky”

When Don Draper reads these words at the start of the second season of AMC’s “Mad Men,” he uncovers the show’s growing concern with the question of identity. Don (Jon Hamm) is no longer struggling to conceal his lineage or real name — that was his dark secret during the first season. He’s successfully pulled off the magic trick of becoming a new person, but now he’s left with the sticky task of accepting the person he’s chosen to become. How will his identity — which is, after all, more constructed and invented than most — withstand direct challenges to its integrity? In the wake of his long lost brother’s suicide, is he still willing to compromise his core beliefs and values for the sake of maintaining the life he’s chosen?

But Don Draper isn’t alone. As we rejoin the characters of “Mad Men” (second season premieres 10 p.m. EDT Sunday on AMC) a few months after we left them at the end of last season, many are wrestling with the personal and professional pressures of the early ’60s. Everyone, from secretary-turned-copywriter Peggy Olson (Elisabeth Moss) to young upstart Pete Campbell (Vincent Kartheiser) to Draper’s wife, Betty (January Jones), is caught off guard by the challenges of his or her shifting roles. The characters seem to pause every few minutes to ask themselves: Is this me? Does this fit? Is this the life I wanted? We were offered only rough outlines of each of these characters in the first season; in the second, their urges, flaws and unspoken desires are revealed more clearly. Together they form a collage, depicting a midlife crisis in slow motion.

While “Mad Men” clearly explores the interplay of secrets and lies of the advertising world of the ’60s, reflecting the unspoken angst of suburban domesticity and the inseparable blend of business and family in America during that period, what sets this drama apart from others is the complexity and depth of its themes beyond the obvious. “Mad Men” isn’t set in the ’60s just for the sake of fun, for the cool clothes or nice cars; it feeds our curiosity about the era. In the terse conversations and endless puffing on cigarettes, we see glimpses of the world our grandparents and parents inhabited: a hopeful but still repressed time when most people were experiencing serious cultural vertigo.

Instead of merely setting the mood like the boogie-down radio hits inserted into every other scene of CBS’s ’70s period drama “Swingtown,” the props and hairstyles and even real TV footage used on “Mad Men” serve to intensify and enrich its picture. After what’s supposed to be a romantic overnight stay at the Savoy, Don and Betty end up smoking in bed and watching Jacqueline Kennedy give a tour of the White House on TV. “It’s so important, the setting in which the presidency is presented to the world,” the first lady breathes in that oddly artificial, film-starlet-whispery voice of hers, and the surreal cultural moment shimmers around the room, revealing new shades of pain and resolve in this disconnected, fractured marriage.

Later, Betty’s friend Francine tells Betty of the broadcast, “She [Jackie] seemed nervous. Even when she saw Jack at the end, it was like they were playing house.” Betty, who often appears to be playing house herself, responds with a lie: “Well, I’m sorry we missed it. No time for television!”

While “Mad Men” may look good enough to write off as style over substance, its style forms an essential part of its substance: When Betty dons the perfect ’60s riding gear with flawlessly applied lipstick or Peggy primly strides through the pristine offices of Sterling Cooper, shoulders squared, bullet bra protruding confidently, to inform Draper’s secretary that her snide attitude is inappropriate, the perfection and gloss of what we’re seeing belie the improbably enormous expectations that society placed on human beings during these times. Even young people were expected to be smooth and flawless and professional under every circumstance. There’s something in those pretty trays of food on the table at meetings, something in the gleam and shine of every office surface, that says, “We stand firmly against the messiness of mundane life. The truth is not welcome here.”

Of course, the less welcome it is, the more the truth manages to wrangle its way in the door and crash the party. When head secretary Joan Holloway (Christina Hendricks) reminds her former lover and current boss, Roger Sterling (John Slattery), that she’s practically engaged, saying “I already know what day he’s going to ask me,” she’s clearly revealing that she’s more than a little nervous that the day will never come. Later, when she berates another former lover, Paul Kinsey (Michael Gladis), she pretends it’s all in sport, but it casts another shadow of doubt on her supposed happiness.

There’s something artful in the ways that these characters balk and back away from each other under duress, and then find roundabout ways to tell each other the truth. At the end of last season, Betty chose not to confront Don about his cheating, instead “confessing” to her psychiatrist that his infidelity made her unhappy, knowing that the information would get passed along to her husband. She’d watched her friend Francine break down in tears, then threaten to poison her cheating husband, Carlton, and even her children — all of it so shocking and undignified! Betty chose to keep her mouth shut, and the truth of her desperation came out only when she ran into Glenn, the little boy who had a crush on her, waiting for his mom in the parking lot of the library. “Glenn, I can’t talk to anyone, it’s so sad,” she confessed, and then begged, “Please tell me I’ll be OK!”

Instead of staying suspended in this vulnerable state, Betty seems to have swept any ugliness under the rug and moved on, concerning herself with her own interests and curiosities. When she and Don run into a former roommate of Betty’s who’s apparently become a prostitute, Betty can’t stop talking about her, and then finds herself flirting with a dangerous situation as if to test her access to her own dark side. We’ve never seen Betty act out or assert herself quite so boldly before. When Francine and Carlton come over to play cards and Francine mentions a book she’s read about child rearing, Betty responds pertly, “I don’t need a book to know what little boys do.” Don flashes her a look of admiration and shock, wondering where this confident woman came from. Then, after the couple leaves, Don mentions that Carlton might be unhappy, inciting an indirect discussion of their own marriage.

Betty: He should be happy and grateful. He should be showering Francine with love after what he put her through!

Don: Look, Betts, I’m not going to fight. Now say whatever you think I should say, but I’m not going to fight with you.

But Betty is no longer interested in Don’s reassurances — she steps outside to smoke a cigarette alone.

The stylish, coy tone of “Mad Men” pervades every layer of the show. The time period almost acts as an antagonist in this picture: We see how the cultural norms and expectations injure each character’s spirit. There’s a heartlessness to these boom times; the future is fast approaching, and those who don’t climb on board the rocket armed with easy cheers and enthusiasm will be left in its smoggy wake. Times of rapid change and economic expansion aren’t made for the pensive or the second-guessing. Loyalty is never rewarded — anyone and anything might need to be abandoned at a moment’s notice for the sake of progress. Duck Phillips (Mark Moses), who’s joined Sterling Cooper on the account side, reflects this attitude the most directly, pressuring Don to make changes that feel arbitrary, fickle and unsound. After protesting the unfair treatment of a loyal client, Don asks Roger, “What kind of a company are we going to be?” Roger responds, with a smirk, “The kind where everyone has a summer house?”

While every scene contains some nugget of this ruthless mind-set, sometimes it’s the exchanges between minor characters on “Mad Men” that echo in the most devastating pitch. In one of my favorite scenes of the second season, Joan berates Don’s new secretary, Lois, in the hallway of the offices:

Joan: Lois, may I speak with you? Theresa said there was an incident yesterday? You were crying in the break room, which I have specifically forbidden.

Lois: I’m sorry, but Peggy …

Joan: Miss Olson?

Lois: She yelled at me.

Joan: Why would she do that?

Lois: [Nervous pause] I’m good at my job!

Joan: Next time you come to complain …

Lois: [Almost through tears] I wasn’t complaining! You wanted to talk to me.

Joan: This is why I don’t allow crying in the break room. It erodes morale. There’s a place to do that, like your apartment. And I would correct your attitude towards Miss Olson. It’s unbecoming.

Here’s the true brutality that lies at the foundation of American notions of professionalism: Emotions are unseemly and should be hidden at all costs. Even if your boss or co-workers would never say such things if they encountered you in tears, there would be an undercurrent of disapproval as they comforted you. “Do you need to talk about it?” in a professional setting really means, “Go blow your nose and get back to work.”

Along with the unforgiving nature of the workplace, “Mad Men” almost luxuriates in the sexism of the times. The degrading offhand remarks about women are too plentiful to count, but instead of making the whole show depressing or disturbing, there’s some strange charge that comes from seeing these attitudes bandied about in the open. When a colleague asks Peggy to fetch something or tells her, without thinking, “You don’t count!” or snarkily remarks that “air travel is too expensive to take your wife!” to a chorus of chuckles, Peggy calmly refuses to react, but almost seems grateful to at last know what she’s dealing with. Behind the closed doors of the conference room, she’s no longer the same naive secretary who was buttered up and flirted with on the floor with the other “girls,” only to be insulted behind her back.

The meanness of “Mad Men” seems designed to echo the essential ruthlessness of high capitalism, where the powerful seek more power and the powerless are treated as nothing more than steppingstones or obstacles. Peter may be one of the best characters on this show for so painfully embodying this temptation to sell out anything and anyone for personal gain. This is a man who buys his wife a box of chocolates, then urges her to open it immediately so he can have one. Yet he’s a sympathetic character: The emotional void of his personal life propels his willingness to sell it for a price. More than his hardened older colleagues like Don or Roger, Peter is always casting about for someone to confide in, someone to talk to about what he’s feeling (or in some cases, not feeling). Like Betty, he can’t quite connect to anyone around him, yet he’s an emotional, sensitive person underneath that aggressively faux-chipper demeanor, one who desperately needs someone or something to keep him going from day to day. Peter subverts his neediness into a driving ambition at work, while Betty’s needs are slipping over into impatience and escapism.

There’s a sense of gathering gloom as this exceptional drama gains steam in its second season, a feeling that the individual and his or her high-minded goals and values will be dragged under by the wheels of industry and the restrictive norms of the culture, all in the name of modernity and progress. These characters have hopes and dreams of their own, but all are confronted with the same stern message: Check your emotions and your values at the door, and do what needs to be done. Or, as Roger himself puts it when Don protests an unscrupulous decision, “Oh, take off your dress. You get a chance at [a big corporate client], you take it! End of discussion.”

And so “Mad Men” serves up a message straight from a pristine time capsule, to remind us of the insidious gloom of boom times, and the messy catastrophe that underpins all that appears beautiful and modern on the surface: No crying in the break room! Now pull yourself together and get back to work.

Heather Havrilesky is a regular contributor to the New York Times Magazine, The Awl and Bookforum, and is the author of the memoir "Disaster Preparedness." You can also follow her on Twitter at @hhavrilesky.

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails

    Ten spectacular graphic novels from 2014

    Beautiful Darkness by Fabien Vehlmann & Kerascoët
    Kerascoët's lovely, delicate pen-and-watercolor art -- all intricate botanicals, big eyes and flowing hair -- gives this fairy story a deceptively pretty finish. You find out quickly, however, that these are the heartless and heedless fairies of folk legend, not the sentimental sprites beloved by the Victorians and Disney fans. A host of tiny hominid creatures must learn to survive in the forest after fleeing their former home -- a little girl who lies dead in the woods. The main character, Aurora, tries to organize the group into a community, but most of her cohort is too capricious, lazy and selfish to participate for long. There's no real moral to this story, which is refreshing in itself, beyond the perpetual lessons that life is hard and you have to be careful whom you trust. Never has ugly truth been given a prettier face.

    Ten spectacular graphic novels from 2014

    Climate Changed: A Personal Journey Through the Science by Philippe Squarzoni
    Squarzoni is a French cartoonist who makes nonfiction graphic novels about contemporary issues and politics. While finishing up a book about France under Jacques Chirac, he realized that when it came to environmental policy, he didn't know what he was talking about. "Climate Changed" is the result of his efforts to understand what has been happening to the planet, a striking combination of memoir and data that ruminates on a notoriously elusive, difficult and even imponderable subject. Panels of talking heads dispensing information (or Squarzoni discussing the issues with his partner) are juxtaposed with detailed and meticulous yet lyrical scenes from the author's childhood, the countryside where he takes a holiday and a visit to New York. He uses his own unreachable past as a way to grasp the imminent transformation of the Earth. The result is both enlightening and unexpectedly moving.

    Ten spectacular graphic novels from 2014

    Here by Richard McGuire
    A six-page version of this innovative work by a regular contributor to the New Yorker first appeared in RAW magazine 25 years ago. Each two-page spread depicts a single place, sometimes occupied by a corner of a room, over the course of 4 billion years. The oldest image is a blur of pink and purple gases; others depict hazmat-suited explorers from 300 years in the future. Inset images show the changing decor and inhabitants of the house throughout its existence: family photos, quarrels, kids in Halloween costumes, a woman reading a book, a cat walking across the floor. The cumulative effect is serene and ravishing, an intimation of the immensity of time and the wonder embodied in the humblest things.

    Ten spectacular graphic novels from 2014

    Kill My Mother by Jules Feiffer
    The legendary Pulitzer Prize-winning cartoonist delivers his debut graphic novel at 85, a deliriously over-the-top blend of classic movie noir and melodrama that roams from chiaroscuro Bay City to Hollywood to a USO gig in the Pacific theater of World War II. There's a burnt-out drunk of a private eye, but the story is soon commandeered by a multigenerational collection of ferocious women, including a mysterious chanteuse who never speaks, a radio comedy writer who makes a childhood friend the butt of a hit series and a ruthless dame intent on making her whiny coward of a husband into a star. There are disguises, musical numbers and plenty of gunfights, but the drawing is the main attraction. Nobody convey's bodies in motion more thrillingly than Feiffer, whether they're dancing, running or duking it out. The kid has promise.

    Ten spectacular graphic novels from 2014

    The Motherless Oven by Rob Davis
    This is a weird one, but in the nervy surreal way that word-playful novels like "A Clockwork Orange" or "Ulysses" are weird. The main character, a teenage schoolboy named Scarper Lee, lives in a world where it rains knives and people make their own parents, contraptions that can be anything from a tiny figurine stashable in a pocket to biomorphic boiler-like entities that seem to have escaped from Dr. Seuss' nightmares. Their homes are crammed with gadgets they call gods and instead of TV they watch a hulu-hoop-size wheel of repeating images that changes with the day of the week. They also know their own "death day," and Scarper's is coming up fast. Maybe that's why he runs off with the new girl at school, a real troublemaker, and the obscurely dysfunctional Castro, whose mother is a cageful of talking parakeets. A solid towline of teenage angst holds this manically inventive vision together, and proves that some graphic novels can rival the text-only kind at their own game.

    Ten spectacular graphic novels from 2014

    NOBROW 9: It's Oh So Quiet
    For each issue, the anthology magazine put out by this adventurous U.K.-based publisher of independent graphic design, illustration and comics gives 45 artists a four-color palette and a theme. In the ninth issue, the theme is silence, and the results are magnificent and full of surprises. The comics, each told in images only, range from atmospheric to trippy to jokey to melancholy to epic to creepy. But the two-page illustrations are even more powerful, even if it's not always easy to see how they pertain to the overall concept of silence. Well, except perhaps for the fact that so many of them left me utterly dumbstruck with visual delight.

    Ten spectacular graphic novels from 2014

    Over Easy by Mimi Pond
    When Pond was a broke art student in the 1970s, she took a job at a neighborhood breakfast spot in Oakland, a place with good food, splendid coffee and an endlessly entertaining crew of short-order cooks, waitresses, dishwashers and regular customers. This graphic memoir, influenced by the work of Pond's friend, Alison Bechdel, captures the funky ethos of the time, when hippies, punks and disco aficionados mingled in a Bay Area at the height of its eccentricity. The staff of the Imperial Cafe were forever swapping wisecracks and hopping in and out of each other's beds, which makes them more or less like every restaurant team in history. There's an intoxicating esprit de corps to a well-run everyday joint like the Imperial Cafe, and never has the delight in being part of it been more winningly portrayed.

    Ten spectacular graphic novels from 2014

    The Shadow Hero by Gene Luen Yang and Sonny Liew
    You don't have to be a superhero fan to be utterly charmed by Yang and Liew's revival of a little-known character created in the 1940s by the cartoonist Chu Hing. This version of the Green Turtle, however, is rich in characterization, comedy and luscious period detail from the Chinatown of "San Incendio" (a ringer for San Francisco). Hank, son of a mild-mannered grocer, would like to follow in his father's footsteps, but his restless mother (the book's best character and drawn with masterful nuance by Liew) has other ideas after her thrilling encounter with a superhero. Yang's story effortlessly folds pathos into humor without stooping to either slapstick or cheap "darkness." This is that rare tribute that far surpasses the thing it celebrates.

    Ten spectacular graphic novels from 2014

    Shoplifter by Michael Cho
    Corinna Park, former English major, works, unhappily, in a Toronto advertising agency. When the dissatisfaction of the past five years begins to oppress her, she lets off steam by pilfering magazines from a local convenience store. Cho's moody character study is as much about city life as it is about Corinna. He depicts her falling asleep in front of the TV in her condo, brooding on the subway, roaming the crowded streets after a budding romance goes awry. Like a great short story, this is a simple tale of a young woman figuring out how to get her life back, but if feels as if it contains so much of contemporary existence -- its comforts, its loneliness, its self-deceptions -- suspended in wintery amber.

    Ten spectacular graphic novels from 2014

    Through the Woods by Emily Carroll
    This collection of archetypal horror, fairy and ghost stories, all about young girls, comes lushly decked in Carroll's inky black, snowy white and blood-scarlet art. A young bride hears her predecessor's bones singing from under the floorboards, two friends make the mistake of pretending to summon the spirits of the dead, a family of orphaned siblings disappears one by one into the winter nights. Carroll's color-saturated images can be jagged, ornate and gruesome, but she also knows how to chill with absence, shadows and a single staring eye. Literary readers who cherish the work of Kelly Link or the late Angela Carter's collection, "The Bloody Chamber," will adore the violent beauty on these pages.

  • Recent Slide Shows



Comment Preview

Your name will appear as username ( settings | log out )

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>