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Monday, Feb 8, 2010 1:08 PM UTC2010-02-08T13:08:00Zl, M j, Y g:i A T

Best and worst of Super Bowl ads

Cars, beer, Betty White -- and a whole heap of male anxiety

Best and worst of Super Bowl ads

First, congratulations to the Saints. Second, guys, I am really sorry about your penises. You know, the ones we took away from you with our book clubs and our vampire TV shows. And while it’s practically a tradition to get the lady knickers in a twist over that annual evening of misogyny punctuated with occasional outbreaks of football, really, I had no idea you were that angry. How angry? The Super Bowl hates females so much, even hens  and baby girls  aren’t safe from scorn.

See, I know because I watched the game too — women make up about a third of its audience. Believe it or not, we’re actually capable of enjoying television events that don’t revolve around snarking on Drew Barrymore’s wardrobe choices. And we want to like the ads that accompany it — those star-studded, memorably clever, funny and special effects-laden affairs that sponsors fall all over themselves to create for the edification of our captive eyeballs. Yet as I was brushing the cheese doodle dust off my shirt Sunday evening, I had one particular thought again and again — somebody paid almost $3 million in airtime costs alone just to show us that?

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Mary Elizabeth Williams

Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedubMore Mary Elizabeth Williams

Monday, Feb 6, 2012 4:15 PM UTC2012-02-06T16:15:00Zl, M j, Y g:i A T

Super Bowl ads: The good, the bad and the ’80s

There were cars and babes galore. But in a game that rematched teams from four years ago, retro ruled the ads, too

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Several months ago, a 45-year-old ad executive drove home in his roomy, fuel-efficient SUV, anticipating the watery beer that awaited in his fridge, and thought, “Dammit, I used to be cool. Cool like Lloyd Dobler.” And then he went on to create the ads for the 2012 Super Bowl. Nostalgic much, Gen-X?

Sure, this year’s crop of ads featured hot babes, cute kids, funny animals and Doritos, but they were also heavily tinged with one overwhelming message: Hey, you. Yeah you, the one who once thought your band was going to be the next Love & Rockets. Can we sell you a car? Herewith, Salon’s picks for the Super Bowl’s best, the worst, and the most likely to make John Hughes roll over in his grave.

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Mary Elizabeth Williams

Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedubMore Mary Elizabeth Williams

Monday, Feb 6, 2012 1:27 PM UTC2012-02-06T13:27:00Zl, M j, Y g:i A T

Super Bowl: A tale of two catches

A taut, novelistic game turns in the space of three plays

Super Bowl Football

New England Patriots wide receiver Wes Welker drops a pass during the second half of the NFL Super Bowl XLVI football game against the New York Giants, Sunday, Feb. 5, 2012, in Indianapolis. (AP Photo/Matt Slocum)  (Credit: AP)

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Super Bowl 46 was a tale of two catches – one made, one dropped – that took place within the space of three plays. The catch he dropped will haunt New England Patriots flanker Wes Welker to the end of his days. The one that New York Giants’ wide receiver Mario Manningham caught led to the Giants’ fourth Vince Lombardi Trophy, and will be almost too painful for Patriots’ fans to ever watch. Four years after Giants’ receiver David Tyree’s legendary ball-on-helmet grab led to the Giants’ scintillating victory in Super Bowl 42, the Patriots just got fatally struck by Eli Manning lightning. Again.

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Gary Kamiya is a Salon contributing writer.  More Gary Kamiya

Saturday, Feb 4, 2012 12:30 AM UTC2012-02-04T00:30:00Zl, M j, Y g:i A T

How Madonna liberated America

As the pop icon prepares to play the Super Bowl, a celebration of the way she changed sexual mores forever

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When Madonna takes the stage at halftime of the Super Bowl this Sunday, she’ll be the first female solo performer to do so since Janet Jackson and Justin Timberlake played peek-a-boo in 2004. Ever since Nipplegate, Super Bowl programmers have avowedly played it safe, booking a string of hoary grown-man rockers such as Paul McCartney and The Boss, known quantities not prone to random disrobing.

By and large, the halftime show has become the live-performance equivalent of the Rock and Roll Hall of Fame, an honor bestowed long after an artist’s peak. So Madonna, once the baddest good girl or best bad girl in pop, is now safe prime-time fare? No shocker there. But even if Madonna hasn’t had a mega-hit since Justin Bieber was in diapers, that’s far from the point. Madge will be bringing two other fabulous Ms. M’s — Minaj and M.I.A. — onstage with her, which is exciting, but that’s not the point either.

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Sara Marcus Sara Marcus is the author of Girls to the Front: The True Story of the Riot Grrrl Revolution." Follow her on Twitter: @thesaramarcus.  More Sara Marcus

Friday, Feb 3, 2012 3:23 PM UTC2012-02-03T15:23:00Zl, M j, Y g:i A T

Puppies and nostalgia will always sell

In a brand-savvy world, Super Bowl ads attract social media attention with sex and cuteness

oddity of watching all the ads before the game

 (Credit: CNET)

“If God manifested himself to us, he would do so in the form of a product advertised on TV.”  –Philip K. Dick

So how did you like this year’s Super Bowl ads? You know, the ones that haven’t aired yet? The ones that have been teased, previewed, screened, deconstructed and parodied days and — in some instances, weeks — before their broadcast  “premiere” during Sunday’s big game?

Which dancing and/or talking, cute, furry piece of CGI wizardry did you like best? Which retro-celebrity comeback performance? Which piece of brilliantly choreographed boomer nostalgia or crowd-sourced slapstick? What offended you more, the GoDaddy boobs or the boobs that represented the prototypical salt, trans-fat, hops-barley-and-corn-obsessed American male, circa 2012?

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James P. Othmer is the author of the novel “The Futurist,” the memoir “Adland: Searching for the Meaning of Life on a Branded Planet” and the forthcoming thriller, “The Last Trade,” written as James Conway.   More James P. Othmer

Thursday, Feb 2, 2012 8:00 PM UTC2012-02-02T20:00:00Zl, M j, Y g:i A T

The Super Bowl is not a job creator

Despite what civic boosters say, hosting the big game provides few long-term benefits

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 (Credit: AP/Michael Conroy)

Roger Goodell, the commissioner of the National Football League, argued on “60 Minutes” last Sunday that the NFL is one professional organization designed to appeal to the economic interests of the little guy: Its revenue-sharing model, he said, gives a fighting chance to squads from Green Bay and Buffalo as well as to those from large media markets like New York, Los Angeles and Boston.

On the eve of the Super Bowl, Goodell was touting the familiar idea that the sport’s biggest game is a boon to economic development. But with the cost of a ticket now averaging  $3,982 and 30-second television spots selling for $3.5 million, the Super Bowl can appear to be more an occasion for ostentatious excess than an engine of development.

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Alexander Heffner is a freelance journalist whose writing has appeared in the New York Times, Washington Post, and Boston Globe.   More Alexander Heffner

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