Space porn: These images are (quite literally) out of this world
Why can’t everything be as wonderful as the new Old Spice campaign? What started with last winter’s instantly classic “I’m on a horse” clip has continued to charm this summer as “the man your man could smell like,” the devastatingly suave Isaiah Mustafa, has swan dived into our hearts. On Tuesday and Wednesday of this week, Old Spice and its hilarious spokesdreamboat took the awesome to a whole new level — by speaking directly to those fragrant fans.
Responding to questions and comments from Twitter, Facebook and YouTube, Old Spice Man has spent the past two days “talking with the Internet” — barraging us with his dispatches from the shower. And sweet Lord, we never want it to end.
The experiment has been pleasingly democratic in its nature, with the Old Spice Man proffering Alyssa Milano “fragrantly fragrant flowers and a handwritten note from my heart to your doorstep via my bare feet running over the California mountains,” explaining to the geeks at Gizmodo that live wolverines, puffer fish and decommissioned hand grenades are the latest “body wash applying technology” and pitying ordinary fan Veletret, whose husband’s allergies mean she’ll will never have “adult love times with your man at sixty thousand feet in a hot air balloon powered by your man breathing fire to keep it arise.” If you’re doing anything right now other than watching these videos, you are wasting your day.
With a panache that few other marketing campaigns have pulled off, the Old Spice team has once again harnessed the great, you-cannot-miss-this power of social media, and done it in a way that feels fresh and personal and playful. It’s an exercise in understanding exactly what the Internet community wants: namely, a handsome shirtless man beating a pirate-shaped piñata with a petrified fish for the amusement of Demi Moore. If I had to put it in Old Spicese, I’d say watching Mustafa do his thing is like eating bacon while getting a foot massage in a field of flowers while looking good in a bathing suit. And for the creative team behind it, it must smell like sweet, sweet success.
NASA astronaut Mike Hopkins
On December 28, 2013, Expedition 38 crew member Mike Hopkins participating in the second of two space walks to replace a degraded pump module on the International Space Station. (NASA astronaut Rick Mastracchio is reflected in his helmet!)
The Soyuz TMA-10M
The Soyuz TMA-10M headed towards the International Space Station with crew members from Expedition 37 onboard.
40 years ago the Apollo 8 mission flew up to the moon, orbited it ten times and then returned to Earth. This picture was taken from that flight and shows the Earth as it seemingly rises in similar fashion to a sunrise.
Sunrise from Expedition 36
NASA Flight Engineer Karen L. Nyberg of Expedition 36 took this photo of the sun rising -- a sight they saw nearly 16 times per day due to the speed of the International Space Station's orbit around the earth.
A pair of NanoRacks CubeSats -- nanosattelite spacecrafts carrying experiments -- were launched by Expedition 38.