Viral Video
What’s behind the “worst music video ever”?
Rebecca Black's hilariously awful "Friday" goes viral -- but she's just the tip of a child-performer iceberg
To get to be the most appalling thing on the Internet, you’ve got to be pretty bad. So, this weekend, when Slate’s Farhad Manjoo tweeted that “This Is Literally The Worst Thing I Have Ever Heard,” Gawker asked, “Is this the worst music video ever?” and Dlisted posted about a “bullet to your sense of hearing,” it was clear that Rebecca Black’s “Friday” was something special. A viral meme was born — and with it, the inevitable fantastic riffs.
Like any effective horror show, “Friday” seems innocuous — almost innocent — at first. But this is no mere off-brand Selena Gomez or Demi Lovato production. Somewhere around the second note of the eerily auto-tuned song — and its equally unlifelike video — it becomes clear that it’s possible to create something that’s an insult to Kidz Bop. With lyrics like, “Yesterday was Thursday, Thursday. Today is Friday, Friday. We we we so excited. Tomorrow is Saturday and Sunday comes … afterwards” — delivered in Black’s dead-behind-the-eyes monotone, “Friday” will haunt your nightmares. Did I mention the tragic rap interlude, where a man with delusions of being Usher throws in a “Whooo!” and something about “passing a school bus”? I’ll leave the final verdict on the whole thing to my 7-year-old, a child whose penchant for eating ChapStik suggests she may not have the most discriminating of tastes, who declared of “Friday” that “This is the worst,” before stalking out of the room in disgust.
But remember how in “Alien” it was really scary because of the Alien, but in “Aliens” it was even scarier because there were a lot more Aliens? Here’s the ominous thing about Rebecca Black — she’s just the tip of a horrible iceberg called Ark Music Factory. With its roster built almost entirely of very young, trying-very-hard girls, the recently launched company from producers Patrice Wilson and Clarence Jey emits a distinctly “Toddlers and Tiaras: The Next Generation” vibe. What good can ever come of a company that uses comic sans for its artist profiles?
And if you’re congratulating yourself for making it through “Friday,” I challenge you to endure Ariana Dvornik’s “Fly Away,” Kaya’s ultra-lite Britney routine in “Can’t Get You Out of My Mind,” or 11-year-old CJ Fam’s full-on creepy “Ordinary Pop Star” — in which the little dynamo belts about the travails of fame while the grown-ups stop just shy of leering. See? Ke$ha only makes it look easy. Just go to the label’s YouTube channel – if you dare. There’s a RAP REMIX of “Friday.”
In Hollywood, you can find someone to encourage your aspirations, no matter how far-fetched they may be, no matter how woefully underprepared you are for a real career. And the quest for younger and younger “talent” — combined with the hunger of the kids and no doubt their families — makes for a perfect storm of mediocrity and future broken dreams.
Everybody has to start someplace, and someday even Rebecca Black might be able to carry a tune. But watching the parade of shiny, glittered-up, aggressively smiling kids at Ark’s launch party video from last month, it’s hard to see anything but desperation for attention, and a “Factory” willing to encourage it. And the only thing more horrifying than Rebecca Black’s terrible “Friday” is the sad, easily exploited longing for fame she represents.
Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Growing up, made viral
A time-lapse video of a maturing girl reaches millions -- and appeals to our sanitized vision of childhood VIDEO
She’s a wide-eyed, tow-headed cherub who, in the space of under three minutes, morphs into a smiling tween before our eyes. And since Dutch filmmaker Frans Hofmeester posted a highlight reel of a dozen drooling, giggling and pigtailed years in the life of his daughter on Vimeo last week, his “Portrait of Lotte” has been viewed nearly 4 million times — and elicited the awe of the online community.
What is it about the rapid transformation of Lotte that’s made her such a viral star? Part of it is no doubt the impressive amount of work the video represents – and the consistency of Hofmeester’s project. In 12 years’ worth of weekly videos, Lotte’s hairstyles, expressions and number of teeth change, but the background and music guide us smoothly, hypnotically through. It’s also maybe because, as Deborah Netburn noted Tuesday in the Los Angeles Times, “the online audience has a history of clicking on time-lapse videos” like the classic “Noah takes a photo of himself every day for 6 years.”
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Obama’s campaign video: Osama vs. puppies
Davis Guggenheim's slippery "The Road We've Traveled" reframes Obama's stagnant first term as a tale of daring VIDEO
(Credit: YouTube/barackobamadotcom) We get to see Barack Obama’s 200-watt smile only fleetingly in “The Road We’ve Traveled,” the 17-minute video made by “Inconvenient Truth” director Davis Guggenheim that the president’s reelection campaign released on Thursday. (The video is linked above, and embedded below.) No slouch at turning boring non-accomplishments into effective propaganda, Guggenheim knows he’s got to save the smile for the right moment, and most of Obama’s appearances in the video show him in steely and/or inspirational mode: Declaiming about morality to schoolteachers and autoworkers and gay soldiers, or sitting hunched and pensive in still photographs, surrounded by his economic team as the incoming headlines get worse.
Continue Reading CloseThe year in viral videos
Cats! Babies! Honey Badger! And that day of the week you can't get out of your head VIDEO
Rebecca Black Another year gone by. And with it, all those precious hours that might otherwise have been spent writing novels and training for marathons, sacrificed at the altar of talking dogs and people ripping up paper. Thanks, YouTube! So with heavy hearts and glassy eyes, we bid adieu to the videos that this year made us laugh, sparked our outrage, touched our hearts and made us feel like partyin’ partyin’.
Cats, now and forever
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
A homophobic mayor’s lesson in love
A Michigan mayor doesn't approve of "queers" -- but a lesbian mom showed her what a real American family looks like VIDEO
Inset: Janice Daniels (Credit: YouTube) How do you calmly confront prejudice? How do you rationally converse with someone who has contempt for your family? Just like this.
Our story begins in June, when Troy, Mich., realtor Janice Daniels decided she no longer hearts the Empire State. Apparently forgetting that Facebook pages can be viewed by other people, she posted on her wall that “I think I am going to throw away my I Love New York carrying bag now that queers can get married there.” I’m sure the tote bag was devastated.
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Rick Perry: More disliked than Rebecca Black
As his ad goes viral -- and divides his campaign -- the Texas governor proves again to be a world-class punch line VIDEO
Rick Perry (Credit: rickperry.org) Which FTD Thank You bouquet do you think John Pike sent Rick Perry this week? Did he go for the “Sweet Splendor” or the “Because You’re Special”? Maybe he opted for the Hickory Farms sausage and cheese box? He must have done something grand, because who else but Rick Perry could have provided the Internet with the most funny-horrible thing since Pepper Spray Cop?
You’ve seen the “Strong” video by now. Your friends have posted it all over Facebook, usually with a string of LOLs underneath. In a campaign ad that, unfortunately for Perry, strongly evokes both Heath Ledger’s tormented performance and his sartorial leanings in “Brokeback Mountain,” the man who uproariously still believes he has a shot at the White House says, “I’m not ashamed to admit that I’m a Christian, but you don’t need to be in the pew every Sunday to know there’s something wrong in this country when gays can serve openly in the military but our kids can’t openly celebrate Christmas or pray in school.” He goes on to promise, “As president, I’ll end Obama’s war on religion. And I’ll fight against liberal attacks on our religious heritage.” (Perry staffers are already distancing themselves from responsibility, with his top pollster calling the ad “nuts.”)
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
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