Tablet computers
Barnes & Noble successfully markets “simpler” e-reader to women
Nook Color succeeded in female market once it was discovered that ladies actually use tablet to read stuff
The Nook Color: first e-reader actually aimed at reading. Why do women hate technology so much? This is the question never posed by the New York Times article today on the upswing in sales from the new Barnes & Noble Nook Color. Which, by the way, is turning out to be the “very promising younger daughter” to “the favorite son of the magazine business,” the iPad. According to a study quoted in the piece, the reason for the Nook’s popularity among women is the reader’s resemblance to static literature rather than interactive technology. Jeremy Peters reports:
“So what about the small fortune that publishers have poured into developing tablet editions that dazzle the senses with sleekly produced animation, live video and audio? They’re fine for the men, but a lot of women think there is nothing wrong with plain old words and pictures. “
I’d be offended if the subtext wasn’t that women actually just want to read, dammit, without checking Twitter or Facebook every five minutes.
Luckily the Nook Color has hit upon a solution: take away all the non-book features of an e-reader and market single-stand issues of magazines to women for downloading. This makes it much more of a “traditional” reading experience, since the Nook Color just has magazines take PDFs of their pages and sell them through their machines. The publishing houses are happy because they already have good standing with Barnes & Noble (as opposed to Apple’s iPad, which has a more tenuous and complicated relationship to publications), the magazines are happy because they are seeing sales growth, and women are happy because they are paying less per issue for their favorite titles (after the initial fee of buying the Nook).
So why even bother with a tech-heavy iPad? Because dudes like it, that’s why. Says Peters, “Some women, at least, seem to prefer their electronic reading devices to be simpler, something they can read on. Tablets with Rock Band, GT Racing and high-res cameras? That’s guy stuff.”
And, in fact, the Nook Color’s apps are more focused on learning tools, kids’ games and day planners than on FourSquare or Twitter. Though Barnes & Noble’s reader does offer Angry Birds, for “when you’re ready to unwind and take a reading break.”
Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Tech companies fight for turf at CES
The Consumer Electronics Show in Las Vegas highlights the zeitgeist: More digital brains in our everyday lives
Asus International CEO Jonney Shih presents a demonstration of the company's newest tablets at a press event for the Consumer Electronics Show in Las Vegas. Back in the 1990s, when I was a business and technology columnist for Silicon Valley’s daily newspaper, I felt pretty much obliged to make an annual pilgrimage to Las Vegas for a trade show called Comdex. It was a gathering of the personal-computer industry tribe — a gargantuan event that sprawled over multiple venues. Local hotels were fully booked, at outrageous prices, and the waits for taxis taxed the patience of even the most easygoing people.
Comdex faded away after the turn of the century, for many reasons including the bursting of the technology bubble. But another mega-event has taken its place in recent years: the Consumer Electronics Show (CES). And even more than Comdex in its heyday, CES has become the must-attend event for people who want to experience the zeitgeist of where personal technology is heading. The crowds and annoyances haven’t gone away, but here we are.
Continue Reading CloseA longtime participant in the tech and media worlds, Dan Gillmor is director of the Knight Center for Digital Media Entrepreneurship at Arizona State University's Walter Cronkite School of Journalism & Mass Communication. Follow Dan on Twitter: @dangillmor. More about Dan here. More Dan Gillmor.
Tablets will be everywhere in 2011
The variety of these computer devices is about to explode. Is it a cornucopia or a mess?
(Credit: Miklos Voros) Buying a touch-screen tablet computer has presented fairly simple choices until now. The choice for everday consumers was, essentially, to pick which Apple iPad they wanted.
In the last quarter of 2010, a contender emerged in the form of the Samsung Galaxy Tab, powered by Google’s Android operating system. A few others of this genre have hit the market in recent weeks as well.
Continue Reading CloseA longtime participant in the tech and media worlds, Dan Gillmor is director of the Knight Center for Digital Media Entrepreneurship at Arizona State University's Walter Cronkite School of Journalism & Mass Communication. Follow Dan on Twitter: @dangillmor. More about Dan here. More Dan Gillmor.
Samsung’s tablet: No serious regrets
A month after buying the Galaxy Tab, I still use it every day
As I wrote here in November, the Samsung Galaxy Tab is the first serious competitor to Apple’s iPad. I’ve been living with this device, which I purchased, for more than a month. Bottom line: No, it’s not nearly as slick a combination of hardware and software as the iPad — no one beats Apple in this regard at the moment — but it’s vastly better than good enough.
Continue Reading CloseA longtime participant in the tech and media worlds, Dan Gillmor is director of the Knight Center for Digital Media Entrepreneurship at Arizona State University's Walter Cronkite School of Journalism & Mass Communication. Follow Dan on Twitter: @dangillmor. More about Dan here. More Dan Gillmor.
Let the tablet wars begin
Samsung's new Galaxy Tab is the first serious competition to Apple's iPad, and it's about time
I just bought my first touch-screen computer that’s bigger than a phone. It’s the Samsung Galaxy Tab, a device with a seven-inch screen running the Android operating system — the first serious competitor to the Apple iPad, heralding an era of tablet-based computing that is going to change a lot of habits.
I’ll be taking a more thorough look at its many features in an upcoming post, so don’t think of this as a review. Rather, consider this a welcome to the overdue competition in an arena that Apple has pretty much owned.
Continue Reading CloseA longtime participant in the tech and media worlds, Dan Gillmor is director of the Knight Center for Digital Media Entrepreneurship at Arizona State University's Walter Cronkite School of Journalism & Mass Communication. Follow Dan on Twitter: @dangillmor. More about Dan here. More Dan Gillmor.
Verizon to sell Samsung’s iPad rival for $600
Starting Nov. 11, Galaxy Tab will position itself as the Android-powered alternative to Apple's popular tablet
The first big-name competitor to the iPad in the U.S. won’t be undercutting it in price.
Verizon Wireless on Wednesday said it will start selling Samsung Electronics Co.’s tablet computer, which is half the size of the iPad, for $600. That’s more than the basic version of Apple Inc.’s tablet.
Verizon will start selling the Samsung Galaxy Tab on Nov. 11. It has screen that measures 7 inches diagonally and runs Google Inc.’s Android software. Access to Verizon’s cellular data network will cost $20 per month for up to 1 gigabyte of traffic. The tablet has two cameras, which could be used for videoconferencing. The iPad has no camera.
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