Goop, she did it again. Gwyneth Paltrow, the occasional “Glee” guest star and most hated woman on the planet, has come under fire again, this time for peddling her “go-to cleanse” for “losing a few pounds and kickstarting a healthier and more energetic New Year.” The price tag for a 21-day supply of protein powder, digestive enzymes,”strong probiotics” and “liver support” that promise to “support the body’s natural detoxification process”? A very generously proportioned $425. Suddenly, deep fried stuffing looks better and better.
Does anyone else think that sounds like an awful lot of powder and pills — not to mention cold, hard cash — for a “natural” process? Especially one that features one low-calorie meal a day “from a set of foods”? Not Emmy-winner Mariska Hargitay, who says that the system “has changed my life.” Not celebrity divorcee Demi Moore, who calls it “the best!” Mmm mmm, what could be better than a “filling” 90-calorie shake composed mostly of rice protein concentrate, rice bran and rice syrup solids?
Plenty, suggests London dietician Catherine Collins, who noted in Sunday’s Daily Mail that Paltrow is “not a nutritional expert. I would not recommend it.” Also, 21 days of that stuff sounds really gross. (Goop does note that the invitation to cleanse is “not intended as medical advice” and is “just a suggestion,” thereby covering Paltrow’s toned, slender butt.)
Though Goop’s “suggestions” are historically wildly out of touch with any 99 percenter’s lifestyle and budget, the idea that someone could be fabulously well-off enough to pay exorbitant sums for the pleasure of not eating strikes may of us as especially hilarious, even for Gwynie. And though Jezebel once called Paltrow a “tone deaf… Marie Antoinette,” at least the doomed queen knew that if you’re spending money, it might as well be on the luxuriant pleasure of cake. Not a powder to promote “intestinal transit time and bowel regularity.”