Nelson Mandela: A life in pictures
Nelson Mandela and his wife Winnie in this undated file picture.
Last month, Gallup reported that despite economic crises brought on by financial deregulation, far more Americans still worry that there will be too much regulation rather than not enough. No doubt, the survey results reflect the triumph of conservative “free-market” rhetoric in equating regulation with job loss in the American psyche. That’s a victory of ideology over economic reality, because, as Businessweek recently noted, regulations are hardly job killers. Instead, the magazine points out, they typically “wind up creating about as many jobs as they kill.” In the process, they also mitigate major social problems, as Coca-Cola and Pepsi just proved.
In a move that could serve as the singular parable about the value of regulation, the two soft drink behemoths recently announced they “are making changes to the production of an ingredient in their namesake colas to avoid the need to label the packages with a cancer warning,” according to Reuters. The shift comes in the face of a science-based decision to designate the ingredient a potential carcinogen, which then subjected it to a California regulation mandating disclosure of such compounds to consumers.
Over the course of history, the most famous regulations — not the free market — have reduced everything from wage theft to pollution to financial implosions to mass food poisoning. Less well remembered — but equally important — is that subset of regulations that simply force companies to tell us exactly what is in their products. Those empower consumers to make more informed decisions about where to spend their money — and, as last week showed, they often end up prompting companies to preemptively produce their wares in a more responsible manner.
Even to those who think the government shouldn’t set rules dictating the terms of production, basic disclosure regulations should be considered a no-brainer in a functioning capitalist economy. Such regulations don’t say a product cannot be produced — they simply say that when the product is produced, consumers have a right to know what is in it. Why would anyone argue against that?
Why? Because money — Big Money — is involved.
Almost every time a disclosure regulation has been proposed, the moneyed interests involved mobilize to stop them — or at least slow them down. In the pursuit of profit, industries would rather keep consumers in the dark than be forced to answer pesky questions about human health, the environment and other such concerns. Consider just the last few years:
Let’s be clear: These are but a few of many examples of a larger corporate opposition to basic disclosure. It is an opposition that is driven by corporations invested in the status quo — and from a business perspective, it is entirely practical because industries know full well that public information tends to change consumer behavior. Indeed, a 2000 study by Texas A&M researchers found that now-standard nutrition labels on food substantially “decreased individuals’ average daily intakes of calories from total fat and saturated fat, cholesterol and sodium.” Likewise, a 2010 Stanford University study, for example, found that calorie labeling at Starbucks resulted in a 6 percent decline in the average calories per transaction (and, countering those who claim that such regulations harm profits, Starbucks actually increased its profits in the process).
While some companies like Coca-Cola and Pepsi change their products in the face of labeling regulations, other corporations have tried to preempt such regulations and the subsequent shift in consumer behavior by rolling out their own reassuring labels. Rather than change their products, these firms have opted to try to either mislead consumers entirely or at least confuse them with information overload.
In terms of full-on misleading, as the New York Times reported in a 2011 story about the proliferation of “functional food” labels, federal regulators are now concerned “that some packaged foods that scream healthy on their labels are in fact no healthier than many ordinary brands.” When it comes to merely overloading the consumer with too much information, the already bewildering chaos at the supermarket could get even more perplexing in the coming months with Wal-Mart rolling out its own “Great for You” label for foods it deems healthy.
Information, as the old saying goes, is power. And when we consider all of this in totality, it’s clear corporate America recognizes the truth in the aphorism. Companies, in other words, understand that for all the fact-free vitriol constantly thrown at the basic concept of regulation, government regulations that increase information simply expand consumer power over the market. That may threaten companies that want to continue poisoning us, but as a political goal, consumer empowerment shouldn’t be so controversial. Continuing to keep consumers in the dark and powerless should be.
David Sirota is a nationally syndicated newspaper columnist, magazine journalist and the best-selling author of the books "Hostile Takeover," "The Uprising" and "Back to Our Future." E-mail him at email@example.com, follow him on Twitter @davidsirota or visit his website at www.davidsirota.com. More David Sirota.
Nelson Mandela and his wife Winnie in this undated file picture.
Mandela is accompanied by his former wife Winnie, moments after his release from prison February 11, 1990 after serving 27 years in jail. (Reuters)
In this February, 1990 photo, shortly after his release from 27 years in prison, Nelson Mandela, gives the black power salute to the 120,000 supporters packing Soccer City stadium in Soweto, near Johannesburg. (AP Photo)
Nelson Mandela showed his passport in February 19, 1990, shortly after his release from prison. The South African government authorized an application for himself and his wife Winnie - (Juda Ngwenya / Reuters)
In this July 27, 1991 photo, Cuban President Fidel Castro, and Nelson Mandela gesture during the celebration of the "Day of the Revolution" in Matanzas, Cuba. (AP Photo)
In this July 4, 1993 photo, President Bill Clinton and Nelson Mandela listen during Fourth of July ceremonies in Philadelphia during which Clinton presented the Philadelphia Liberty Medal to the African National Congress president and South African President F.W. de Klerk. (AP Photo/Greg Gibson)
President of the African National Congress Nelson Mandela acknowledges cheers from the crowd as he prepares to unveil the ANC's official election platform in 1994. (AP Photo/David Brauchli)
African National Congress (ANC) leader Nelson Mandela greeted residents of Mmabatho in March 1994, during a visit after the nominal homeland came under South African control following the ousting of the former President Lucas Mangope. (Reuters/Howard Burditt)
South African President Nelson Mandela smiles with actor Sidney Poitier at a press conference in Cape Town in 1996. Poitier played Mandela in the film "One Man, One Vote" (AP Photo / Sasa Kralj)
South African President Nelson Mandela waves to crowds as he sits next to Queen Elizabeth II in a an open carriage on the way to Buckingham Palace.(AP/Louisa Buller)
Chairman of the Constitutional Assembly Cyril Ramaphosa, left, holds up a copy of the country's constitution which was signed by President Nelson Mandela, in December 1996. (AP Photo / Adil Bradlow / POOL)
Nelson Mandela at a news conference in Johannesburg in February 2000. (AP Photo / Denis Farrell)
South African rugby captain Francois Pienaar, right, received the Rugby World Cup trophy from President Nelson Mandela also wearing a South African rugby shirt, after South Africa defeated New Zealand in the Rugby World Cup , in 1995. (AP Photo / Ross Setford)