Luke Russert, nepotist prince
Luke Russert is being groomed as a simulacrum of his father -- but without the inspiring rags-to-riches story
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Tim Russert was not the unalloyed saint of tough journalism that his celebrators describe in posthumous tributes, but he was at least a classic American success story, of the sort that we still enjoy pretending is common: Blue-collar kid from Rust Belt town becomes enormously successful thanks largely to brains and hard work. The story of Luke Russert, alas, is a much more common one in American life: No-account kid of successful person has more success thrust upon him.
Pretty much immediately upon the death of his father, Luke Russert inexplicably had a full-time broadcasting job, supplanting his part-time broadcasting job co-hosting a satellite radio sports talk show with James Carville. (That was a real thing that actually existed. Can you imagine a human who would want to listen to that?)
Russert isn’t the only famous child in media. He isn’t even the only famous child at NBC, which also employs Jenna Bush Hager and Chelsea Clinton (who renewed her three-month temporary contract earlier this year, despite barely producing any work for the network). Fox has Peter Doocy, Chris Wallace and, here in New York, Greg Kelly. ABC has Chris Cuomo, and CNN Anderson Cooper. A.G. Sulzberger is a reporter for the New York Times. Some of those people are fine journalists, by the way. Nepotism has always been a major force in journalism and media — it is a fact of life and one that would be exhausting to be continually het up about — and plenty of nepotism beneficiaries are wonderful writers and talented people. If you’re raised by interesting people and get a good education at home and at the finest schools, you really ought to turn out pretty smart. But Russert is emblematic of the sort of nepotism that gives nepotism a bad name. He’s not a wonderful writer or a particularly talented person. And unlike Chelsea Clinton and her very silly “reporting good news about people who do charity or something” beat, he’s actually got a real journalism job that someone else without the name Russert could be doing much more effectively. He’s not even particularly good on TV.
Russert in some respects more closely resembles a second-generation politician than a typical dynasty hire in journalism. Like Al Gore and Harold Ford Jr., he is a graduate of St. Albans — the elite Washington all-boys private school that molds little moderate politicians and self-consciously imitates the old New England boarding schools that used to serve the WASPs who ran the country — and like a junior Kennedy he’s decidedly less impressive than his tragic father. Russert spent his college years at Boston College acting basically like a well-off young meathead. (His sole notable achievement during those years was being the subject of one of the Internet’s very first “embarrassing Facebook photo of the child of a notable person” stories.) He was hired at NBC, in what most took to be a slightly unconventional corporate expression of grief, within months of his graduation with a communications degree.
He seems dimly aware that nepotism won him his job, but in denial as to the fact that it’s allowed him to keep it. As he told Howard Kurtz in 2010:
He knows what some colleagues and detractors say — that he wouldn’t be in this job if not for his last name. “I just try to really block that out,” Russert says. “The news media is a results-oriented business. I don’t think a company like NBC would pay me if I wasn’t qualified and wasn’t able to produce on this level…
“There will always be people who will say, ‘Oh, he’s only gotten where he is because of his father,’ and that certainly helped. But I’ve been able to stay here because of me.”
Denial of his extraordinary genetic luck for the sake of his self-respect is a common trope with poor Luke. He was using the same line in 2008, barely after he was hired: “Did my name get my foot in the door? Absolutely, I’ll be the first to admit that. But has my performance and ability got my butt through the door? Yes.” (In the same interview, Russert revealingly compared himself to Joe Buck, a second-generation sportscaster with an astoundingly enviable career, whom no one on Earth actually likes.) He also claimed to have absolutely no clue how he managed to score two much-sought-after (unpaid, natch) internships as a college student, at NBC and at Michael Bloomberg’s City Hall. “I went through the application process like anyone else,” he told the Times. (Russert had at least one other killer internship, too, at ESPN.)
But our target here is Russert, and he is not personally responsible for NBC’s decision to bequeath him a broadcasting job. If we focus on the work and not the means by which Russert got the job, things don’t look much better. Initially, at least, the grown-ups on the air always seemed to be holding Russert’s hand as he tried to remember his lines, as if he were a child and not a fully grown college graduate and professional. It’s obvious that everyone who knew his father loves Luke. But everyone’s affection for the kid is not transmissible through a television set, alas, and Russert’s appearances seemed like some rich guy’s kid’s piano recital suddenly taking place in the middle of a professional orchestra’s concert.
His initial role was as MSNBC’s semi-official “young person” correspondent, because reporting on what he himself was seemed the least ridiculous thing to have Luke Russert suddenly doing in a national cable news network’s presidential election coverage. And in his role as a young person reporting on what young people think of presidential politics, Russert sounded like an old person — like an old Washington lifer — talking about what he thinks the young people today are all about. (No self-respecting young person, to use one brief example, uses the term “millennial.“)
Here’s an early report:
This is like a master class in pointless political pseudo-analysis. All the resources and staff of MSNBC at his disposal, and the package still looks and sounds like it was put together for a high school civics class presentation. (I mean, except that Larry Sabato shows up halfway through. I guess it is professional Washington journalism!) Kids are turning off their reality TV and tuning into the real-life Amazing Race! Facebook and stuff, some experts say! Only time will tell. For MSNBC, I’m a person with no business having this job.
(This is the piece that Russert concluded by making a minor gaffe that set the right against him, for a moment: The “smartest kids in the state” go to UVA, he told Matt Lauer, so they naturally favor Obama. This was actually just poorly stated conventional wisdom, not really “liberal bias” — by “the smartest kids in the state” he meant, he later explained, kids “from affluent, highly educated households.”)

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