SALON

Friday, Aug 24, 2012 8:45 PM UTC

Sunscreen: Worse than cigarettes?

An astonishing new campaign from the tanning industry finger-points at -- believe it or not -- doctors

By

Topics: Cancer, tanning, Adolescence, melanoma,

Sunscreen: Worse than cigarettes? (Credit: mangostock via Shutterstock)

Sucks to be you, tanning industry. Sure, people are still using tanning beds, but with melanoma rates on the rise, you’re being restricted from peddling your golden promises to adolescents in several states. And now Pennsylvania is considering requiring you to post warnings about the dangers of your services. These days, you’re more associated with leathery New Jersey moms than the glow of good health. No wonder you’re so pissy lately.

In a story Thursday by FairWarning’s Bridget Huber, the journalist describes the aggressive tactics the industry is resorting to of late to keep customers bronzing on their beds, notably a jaw-dropping training video for the International Smart Tan Network. In it, God asks a doctor, “You’re saying that sunlight, which I created to keep you alive, give you vitamin D and make you feel good, is deadly? And the millions of dollars you received from chemical sunscreen companies had nothing to do with your blasphemy?” before handing him some sunscreen and sending him to warmer climes. Which is an especially effective scenario if a) you think Vitamin D deficiency is a more pressing public health concern than cancer, b) you believe in a God who created the sun just to make you “feel good” and c) you believe that the fires of hell cause sunburn.

The industry’s new hard-line tactics take both a very public and apparently less official line. A congressional report this year found that when investigators posed as potential clients who were teenage females, 90 percent of tanning salons “stated that indoor tanning did not pose a health risk” and that 78 percent “claimed that indoor tanning would be beneficial to the health of a fair-skinned teenage girl.” For an industry that claims to love the sun, that’s some pretty damn shady behavior.

And in its training videos, it actually compares the way that doctors once condoned smoking to the way they now support sun protection, asking, I swear to God, “What if there’s a new and powerful coalition marketing ‘health care’ products that could kill more people than tobacco?” Calling it “the sun scare industry,” the video goes on to say, “It’s the same thing as doctors being arm-in-arm with big tobacco.” OK, I’ll take your word for it, guys! Because if you can’t trust an industry that runs ads for Pauly D’s Seductively Sexy Black Bronzer, who can you trust?

It’s pretty hilarious – in a ridiculously messed-up way – that Smart Tan is telling people, “Doctors are lying again for money-related issues” and calling FairWarning “a non-profit media organization sponsored by corporate and private contributions to produce controversial stories.“ It’s certainly not as if the tanning salon industry has a monetary stake in whether people patronize its salons. I frankly can’t tell if these clowns truly believe their own hype or just don’t care if their customers are potentially risking a deadly, incredibly difficult to treat disease. Either way, wow.

As someone upon whom the sun has waged a truly epic campaign to kill, I obviously have my own dog very actively in this hunt. (And no, I never tanned; I was just pale and unlucky.) That’s why when I see a campaign to condemn the doctors — and by extension, patients — who are fighting so hard to cure and prevent skin cancer, well, you could say it really burns my hide. The melanoma team at Sloan-Kettering advises, “Everyone should avoid sunlamps, tanning beds, and tanning booths, which are potentially dangerous sources of harmful UV radiation. When outdoors, wear clothing and hats that cover exposed skin, wear glasses with UV protection, and apply a broad-spectrum sunscreen that blocks the two main types of radiation: UVA and UVB.” They’re not making any money telling you to do that. They’re just trying to save your life.

Continue Reading Close
Mary Elizabeth Williams

Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.

Next Article

Related Stories

Featured Slide Shows

What To Read Awards: Top 10 Books of 2012 slide show

close X
  • Share on Twitter
  • Share on Facebook
  • Thumbnails
  • Fullscreen
  • 1 of 10
  • 10. "The Guardians" by Sarah Manguso: "Though Sarah Manguso’s 'The Guardians' is specifically about losing a dear friend to suicide, she pries open her intelligent heart to describe our strange, sad modern lives. I think about the small resonating moments of Manguso’s narrative every day." -- M. Rebekah Otto, The Rumpus

  • 9. "Beautiful Ruins" by Jess Walter: "'Beautiful Ruins' leads my list because it's set on the coast of Italy in 1962 and Richard Burton makes an entirely convincing cameo appearance. What more could you want?" -- Maureen Corrigan, NPR's "Fresh Air"

  • 8. "Arcadia" by Lauren Groff: "'Arcadia' captures our painful nostalgia for an idyllic past we never really had." -- Ron Charles, Washington Post

  • 7. "Gone Girl" by Gillian Flynn: "When a young wife disappears on the morning of her fifth wedding anniversary, her husband becomes the automatic suspect in this compulsively readable thriller, which is as rich with sardonic humor and social satire as it is unexpected plot twists." -- Marjorie Kehe, Christian Science Monitor

  • 6. "How Should a Person Be" by Sheila Heti: "There was a reason this book was so talked about, and it’s because Heti has tapped into something great." -- Jason Diamond, Vol. 1 Brooklyn

  • 4. TIE "NW" by Zadie Smith and "Far From the Tree" by Andrew Solomon: "Zadie Smith’s 'NW' is going to enter the canon for the sheer audacity of the book’s project." -- Roxane Gay, New York Times "'Far From the Tree' by Andrew Solomon is, to my mind, a life-changing book, one that's capable of overturning long-standing ideas of identity, family and love." -- Laura Miller, Salon

  • 3. "Billy Lynn's Long Halftime Walk" by Ben Fountain: "'Billy Lynn's Long Halftime Walk' says a lot about where we are today," says Marjorie Kehe of the Christian Science Monitor. "Pretty much the whole point of that novel," adds Time's Lev Grossman.

  • 2. "Bring Up the Bodies" by Hilary Mantel: "Even more accomplished than the preceding novel in this sequence, 'Wolf Hall,' Mantel's new installment in the fictionalized life of Thomas Cromwell -- master secretary and chief fixer to Henry VIII -- is a high-wire act, a feat of novelistic derring-do." -- Laura Miller, Salon

  • 1. "Behind the Beautiful Forevers" by Katherine Boo: "Like the most remarkable literary nonfiction, it reads with the bite of a novel and opens up a corner of the world that most of us know absolutely nothing about. It stuck with me all year." -- Eric Banks, president of the National Book Critics Circle

  • Recent Slide Shows

  • Share on Twitter
  • Share on Facebook
  • Thumbnails
  • Fullscreen
  • 1 of 10

Related Videos

More Related Stories

Comments

 34 Comments

Comment Preview

Your name will appear as username ( profile | log out )

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>

follow salon

Most Read

From Around the Web

Recommendations