Hack List No. 4: David Brooks
Our annual list is here! This time, we channeled each hack's unique voice -- and let them "write" their own entries
Topics: Hack List, David Brooks, Media, New York Times, Media Criticism, parody, The Hack List 2013, Media News, Politics News
The Columnist
It seems a pleasant life to be a Columnist. He writes a few hundred words once, or at most twice a week. He’s paid more to read those words out loud to people at elite colleges and conferences. Naturally, people frequently want to know where a Columnist comes from and how they come to have columns.
The Columnist begins as a Young Conservative Intellectual. It is important for the Young Conservative Intellectual to be a converted radical, so he will have a story of his foolish young radicalism and of his conversion, which he will credit to William F. Buckley and Milton Friedman. He finds meaning in seriousness as a concept. He admires Edmund Burke. The Columnist will be a public intellectual, not a mere pundit. He will be wry, but never funny. Lightly ironic, but never sarcastic. If he mocks, it will always be gently.
The Columnist floats around the Conservative Media for a while, where he is guaranteed work for life so long as he remains ideologically correct, but the columnist has grander dreams. He wants everyone to admire his seriousness, and that will not happen so long as he’s writing “The Democrats Are the Truly Stupid Party” and “The Clintons Are Actually to Blame for Enron” at a conservative magazine, where those takes are conventional and expected, instead of an Ideas magazine, where those takes would be fresh and counterintuitive. At the Weekly Standard, “The way George Bush ran his baseball team shows his many impressive leadership qualities” is simple partisan cheerleading. But at the Atlantic? So the Columnist moves to a magazine of Ideas. He writes things like, “Liberals are more materialistic than they claim to be,” and “Liberals are less tolerant than they claim to be,” and “I have read Reinhold Niebuhr.”
Ideas, for those who aren’t clear on the concept, are simply attention-grabbing assertions. The Columnist is one of a group of people who create these assertions and sell them to rich people. His first book, “I Confirmed All My Biases By Driving to a Strip Mall,” is a big hit among people who like to feel superior while reading gentle mocking of people who like to feel superior. “Some Americans enjoy NASCAR,” he writes. “Others prefer arugula and are very proud of themselves for this fact.” He treats this observation as a bold Idea. He invents a term, to mock (gently!) a very specific social class, and he freely condescends to a larger one. The Columnist will never deny being one of the arugula ones, of course, he will just position himself as that class’ foremost chronicler of its little hypocrisies. His satire was once silly, and Perelman-esque. It is now muted, and practically indiscernible.
In fact, you never know when the Columnist is joking, which allows him to get away with quite a lot. He writes patent falsehoods. A young reporter calls him and points them out. The Columnist asks, don’t you get jokes? He says, “Is this how you’re going to start your career?” A Columnist does not expect to be fact-checked. He interprets it as a threat, from a would-be future Columnist.
But the Columnist learns that it doesn’t matter. The Columnist’s work is fantasy, an extensive anthropology of fictitious creations, and other serious people are enchanted. For the serious, a good Idea doesn’t need supporting evidence. The Idea is its own justification. The Columnist moves from his magazine of Ideas to his rightful position as official Columnist at the last newspaper.
Of course the Columnist knows he didn’t just get this job for his Idea. The Columnist got this job because the last newspaper is liberal, or perceived as liberal, but wants very, very much to also be fair, so one or two of its columnists are conservative. But you have to be a very specific kind of conservative to fit in at the last newspaper, whose most important readers are sensitive, liberal and rich (not coincidentally, just like everyone the Columnist writes about). You have to be a “not-too” conservative, preferably an erudite one who claims his conservatism from, say, Burke. You have to support the Republican Party most of the time but be careful to concede that they’ve perhaps gone just a bit too far some of the time.
In this unjustly successful phase the Columnist will be one of the most influential people alive. Or at least “influence” will be something else he projects, alongside “seriousness.” Our Columnist may not have started intending to become The Columnist. He may have preferred to be a humorist or essayist or maybe even a simple Ideas magazine editor. But no one turns down a column, and now his time is occupied with Sunday show panels, the follow-up books, debates of world-shaping importance (conducted only with other Columnists of his stature), and Ideas Festivals. (The Columnist spends the Bush years being wrong about Iraq.)
By now the Columnist uses the word “modesty” a lot, as in, “A few decades ago, pop singers didn’t compose anthems to their own prowess; now those songs dominate the charts.” The Columnist’s take is widely praised, and he even wins an award for civility.
Soon, there is even a serious president. The president immediately takes to the Columnist. They bond over their shared habit of mentioning having read Edmund Burke. They are both of them more serious than they are liberal or conservative. The president wants very much to be the sort of president the Columnist likes, and the Columnist wants very much to be the sort of Columnist the president reads. It seems like a perfect relationship.


