Enough with the cancer “awareness” selfie stunts

Two new campaigns go viral -- can't we be charitable without gimmicks?

Topics: Cancer, Instagram, #nomakeupselfie,

I appreciate the gesture, really. Those pictures with the dudes with nice jutting hipbones, rocking that vintage Red Hot Chili Peppers “nothing but a well-placed gym sock” look? Very nice. Also nice: the ladies with no makeup, showing how beautiful bare can be. I’m just saying, is this really what it takes to make people give a damn about cancer?

This month, two “awareness” campaigns have gone viral and raised millions for research. First, there was #NoMakeupSelfie, raising awareness by encouraging women to post photos of themselves fresh-faced for Cancer Research UK. Though the organization itself didn’t spearhead the trend, it’s been the happy beneficiary of it. It’s already surpassed £8 million (about $13 million) in contributions, and attracted U.K. celebs like Helen Flanagan and Cheryl Cole to jump in. The organization says the monies will help fund 10 trials covering a variety of cancers, “some of which we were previously unable to fully fund or couldn’t afford to fund at all.” In a tweet this week, the charity added gratefully it’s been “overwhelmed” by the support. And of course, it’s spawned a way for men to get in the act, with a #manupandmakeup movement to raise funds for Prostate Cancer UK and “build awareness.”

But while faces are all well and good in the cancer awareness camp, it’s the revealing and self-explanatory “C–k in a Sock” campaign that’s really raised eyebrows and temperatures. With funds also being promised to Cancer Research UK, the trend BuzzFeed calls “excellent” has guys taking almost all of it off in the name of men’s cancers. Or as Esquire writes, “Just snap a pic, throw it up there on the Internet, and forget all about it.” Curing cancer is easy! And fun! And sexy, so sexy!



I’m usually the last person in the world to argue with hot, nearly naked men. And as someone whose life was unquestionably saved by innovative cancer research, believe me, nobody wants your money more than I. I’m not saying don’t give to charity. I’m asking, however, is it also possible to care about people with cancer, to help them, in other ways? Maybe ones that don’t reek of self-congratulation? Does everything have to take its cues now from the fight against breast cancer, which has in many devolved into a lengthy nudge nudge joke? 

If you as a patient want to dance at your mastectomy, I support you. If you want to run a marathon in a tutu, I applaud you. We get through the experience of cancer however we can, and if other people are raising money that directly helps the cause along the way, swell. But I just want you to know that cancer is not sexy. Cancer is not fun. Cancer is hard and it sucks. As Rowan Pelling wrote Wednesday in the Telegraph, “Why should anyone dictate that looking as stripped as Shaker furniture is the predetermined lot of the cancer patient?… Only an idiot, or a celeb, would buy the ‘it’s brave to go barefaced’ argument, or the suggestion that you’re making yourself uniquely vulnerable. My good friend Liz has just started radiotherapy and I can think of few things less sisterly, as she’s lying there in her wig being zapped, than suggesting with a full-tressed selfie that I somehow share her pain.” You want to help people with cancer? By all means, give your time. Give your money. But I promise, you don’t have to give your makeup or your clothes.

Mary Elizabeth Williams

Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub.

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails
    Rose Jay via Shutterstock

    Most popular dog breeds in America

    Labrador Retriever

    These guys are happy because their little brains literally can't grasp the concept of global warming.

    Hysteria via Shutterstock

    Most popular dog breeds in America

    German Shepherd

    This momma is happy to bring her little guy into the world, because she doesn't know that one day they'll both be dead.

    Christian Mueller via Shutterstock

    Most popular dog breeds in America

    Golden Retriever

    I bet these guys wouldn't be having so much fun if they knew the sun was going to explode one day.

    WilleeCole Photography via Shutterstock

    Most popular dog breeds in America

    Bulldog

    This dude thinks he's tough, but only because nobody ever told him about ISIS.

    Soloviova Liudmyla via Shutterstock

    Most popular dog breeds in America

    Beagle

    This little lady is dreaming about her next meal-- not Sudden Infant Death Syndrome.

    Labrador Photo Video via Shutterstock

    Most popular dog breeds in America

    Yorkshire Terrier

    This trusting yorkie has never even heard the name "Bernie Madoff."

    Pavla via Shutterstock

    Most popular dog breeds in America

    Poodle

    She is smiling so widely because she is too stupid to understand what the Holocaust was.

    Aneta Pics via Shutterstock

    Most popular dog breeds in America

    Boxer

    Sure, frolic now, man. One day you're going to be euthanized and so is everyone you love.

    Dezi via Shutterstock

    Most popular dog breeds in America

    French Bulldog

    He's on a casual afternoon stroll because he is unfamiliar with the concept of eternity.

    Jagodka via Shutterstock

    Most popular dog breeds in America

    Rottweiler

    Wouldn't it be nice if we could all be this care-free? But we can't because we are basically all indirectly responsible for slavery.

  • Recent Slide Shows

Comments

Loading Comments...