Who’s more horrible — people who give lessons in how to be gross to women, or people who pay money to take lessons in how to be gross to women? You know what? Let’s just say it’s all terrible. Ladies, meet Julien Blanc!

Mr. Blanc, who describes himself as the executive coach for Real Social Dynamics, makes a living selling men the “important investment” of his advice in the fine art of picking up women. It’s a course he calls PIMP, that includes techniques in “How to destroy her Bitch Shield,” by among other things, commanding women to “Get down on your knees, call me Master, and BEG ME to kiss you…” His blog includes tips on picking up women on Tinder by claiming to be flirting with them from a parent’s funeral. And his social media feed is quite the delight. Last month, he tweeted a graphic on techniques – including coercion and male privilege — that domestic abusers use and said, “May as well be a checklist …”  He recently posted a photo of himself holding a shirt that says, “Diss Fatties Bang Hotties” — which makes sense coming from a guy whose tips include the wisdom that “You’ll be surprised how much fat girls will take, because they’re fat. That’s the beauty. Fat girls are so happy to get the validation of a cool guy talking to them, you can get away with a lot more.” And this weekend he posted a video in which he declared to his audience, “If you’re in Tokyo, and you’re a white male, you can do what you want. I’m just romping through the streets, just grabbing girls’ heads, just like, head, pfft on the dick. Head, on the dick, yelling, ‘Pikachu,’ with a Pikachu shirt.” In the same video, he is seen grabbing random women and pushing their heads toward his crotch. His Instagram features photos of him with his hands around women’s throats, with the hashtag #ChokingGirlsAroundTheWorld. You get the picture — he’s another classic example of the stomach-turning world of pickup artist culture. Blanc offers online classes and live “boot camps” around the world for as much as $2,995 – and has a $2,000 course with several stops in Australia this month. They’re so popular, most of the Down Under sessions are currently wait-listed.