My own private IPO

We invite your investment in our ill-defined but well-hyped venture.

Published July 26, 1999 4:00PM (EDT)

Carina Chocano (henceforth "The Company"), a California corporation, is pleased to announce she's going public. The Company is offering for sale ("Sale"), pursuant to this announcement, up to 2,500,000 shares at a price of U.S. $8 ("Cheap"). The offering is being underwritten by Morgan, Fairchild & Co. and Sayonara Securities.

The Issuer:.....Carina Chocano

Type of Security:.....Common Stock

Common Stock Offered:.....2,500,000 shares

Use of Proceeds:.....For expansion of our marketing activities, business operations and stuff.

Expected Price Range:.....U.S. $8 per share (OBO)

Expected NASDAQ Symbol:.....ITME


This summary highlights information not described more fully elsewhere. This summary is not complete and may not contain all of the information you should consider before investing in our common stock. Prospective investors should carefully consider, then disregard, the matters set forth in the section of this prospectus entitled "Risk Factors." This prospectus contains forward-looking statements based on our current expectations, assumptions, estimates, projections, fondest wishes, wildest dreams, psychic readings and fraudulent intentions. These forward-looking statements involve risks and uncertainties like you would not believe. Our actual results could differ materially from those anticipated in these forward-looking statements as a result of certain factors, as well as others which are none of your ("Your") business.


Our Business:

Carina Chocano (henceforth "The Company") is a private concern focused on the manufacture and dissemination of her own unmerited celebrity and non-specific notoriety. The Company is uniquely positioned to become a premier e-provider of Carina Chocano-related products and services, including, but not limited to: concepts, works in progress, inconsequential notions, self-involved monologues, lengthy, circuitous anecdotes, drunken proselytizing and unsolicited, unwelcome advice. The Company does not otherwise produce salable goods or services of any kind, including, but not limited to: legal counsel, wart removal, feng shui consultation, shoe repair or the delivery of fancy fruit, regular fruit or lobster dinners.

Our Strategy:

The Company's strategy is to call undue and unwarranted attention to itself through use of a premier network of authorized and unauthorized Web sites, cameo appearances, magazine interviews, docudramas, product endorsements, record contracts, multiple marriages, lucrative divorces, flagrant drug addictions, soft-focus workout videos and other acts of shameless narcissism that will appeal to users with high-value demographics, surplus time and little contact with reality.

Our Market:

The dramatic increase in Internet use provides a tremendous opportunity for online advertising, electronic commerce and smooth-talking grifters. We believe the scope of our intended iclat ("The Product") and the high-value demographics of our user base ("The Marks") offer a unique opportunity to adequately simulate a mutually beneficial arrangement wherein The Marks receive valuable unspecified goods and vaguely defined services in exchange for cash.

Use of Proceeds:

We estimate that we will receive net proceeds of
$10,000,000 from the sale of the 2,500,000 shares of common stock in this offering, after deducting estimated underwriting discounts, offering expenses and misplaced cash. While we cannot predict with certainty how the net proceeds of this offering will be used, we currently intend to use them approximately as follows:

Item Amount Percent
For Wardrobe Inventory $4,279,000 48 percent
For Expansion of Social Activities $4,279,000 43 percent
For Full Line of Kiehl's Grooming Products $786,950 7 percent
For General Corporate Purposes/Retirement of Indebtedness $110,050 1 percent

Risk Factors

1) Carina Chocano currently has a very limited user base, consisting at the present time of the issuer herself and, infrequently, her mother. While this situation is normal for a company in the pre-public stage, significant expansion must take place in order to attract advertisers and sponsors, generate additional revenue and allow the issuer to purchase a 10-acre island outside the jurisdiction of the Securities and Exchange Commission's Fraud Division. The Company must increase its user base to attract advertisers and sponsors and to generate additional revenue. Failure to attract advertisers and sponsors could result in The Company's falling short of its goal of stratospheric fame, rendering The Company merely critically acclaimed, and therefore insolvent.

2) Failure to increase the size of our user base may result in an inability to generate additional revenue, which could leave us unable to maintain or grow our business. To increase our user base, we must:

  • expand our network of sycophantic hangers-on, including but not restricted to yes-men, brown-nosers, fluffers, money-grubbing parasites, obsequious back-stabbers and Fleet Street paparazzi

  • endorse a cause
  • endorse a shoe
  • endorse a check

If we do not achieve these objectives, our business could be severely harmed.

3) Valuation of The Company's stock is based on uncertain market, industry and other conditions, including per capita bullshit consumption in our target geographical areas; it is subject to seasonal and cyclical fluctuations due to financial, environmental, hormonal and bipolar swings.

4) Consumer tastes and preferences change rapidly and we may not be able to anticipate, monitor and/or successfully respond to these changes to attract and retain a sufficient number of users for our network of Web sites. (In fact, we may not be able to put up a Web site at all, if that weird little bomb keeps appearing on our screen.) As a result, our business could be seriously harmed.

5) We may be held liable for content on our Web sites. Despite the fact that we are completely uninformed, uninsured and given to making knowingly false, defamatory and malicious statements, we will be making frequent pronouncements on subjects including but not limited to the following: foreign and domestic policy issues; scientific advancements in the treatment of fatal diseases; Satori, and how to attain it; high-end exercise equipment; our personal skin care regimen and how to have better orgasms in just two weeks. As a result, we face potential liability for libel, defamation, negligence, ignorance, copyright, patent or trademark infringement and other claims based on the nature and content of the material that is published or distributed on our network of Web sites. This could severely harm our business and result in severe financial judgments.*

*By then The Company will have decamped with the proceeds, however, and this will no longer be our problem -- it will be Yours.

By Carina Chocano

Carina Chocano writes about TV for Salon. She is the author of "Do You Love Me or Am I Just Paranoid?" (Villard).

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