Sinclair loses meaty ads


Geraldine Sealey
October 21, 2004 6:56PM (UTC)

Sinclair Broadcast Group, home of the whoppers about John Kerry, won't get advertising from the real Home of the Whopper on the day its anti-Kerry program is set to air (sorry, couldn't help ourselves). From Reuters:

"Hamburger chain Burger King said on Wednesday that it would not run its commercials during a controversial program about U.S. presidential candidate John Kerry to be aired by Sinclair Broadcast Group. Sinclair on Tuesday backed away from airing a documentary critical of Kerry's Vietnam War-era record, but said it would show portions of that film in a special program that discusses allegations he betrayed fellow veterans with his antiwar activities."

Advertisement:

"Burger King's move suggests advertisers may not be assured the new program's format averts political controversy. Democrats have branded plans to air the program as a blatant partisan attack less than two weeks before the Nov. 2 ballot... Privately held Burger King said its decision affects one day of advertising in nine local markets where it had scheduled commercial time."

As Eric Boehlert wrote in War Room, noone should be fooled by the repackaging of the anti-Kerry show, which appears to be part of a Sinclair P.R. damage control effort after its stock price plunged and Democrats, advertisers and media critics cried foul.


Geraldine Sealey

Geraldine Sealey is senior news editor at Salon.com.

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