Wacky PMS gift idea!

The crazy press releases come early and often at this time of year.

By Rebecca Traister

Published December 5, 2005 12:30PM (EST)

Monday morning, and already there's a crazy-ass press release in my mailbox. Today's is headlined "Years Wackiest Gag Gift Inspired by PMS."

Sounds wacky, huh?

"Saving the world from PMS one mood swing at a time, a gag gift called the PMS Tracker alerts a man to the exact day premenstrual syndrome is going to begin affecting his partners mood each month." Is there also an Asshole Tracker that alerts women to the exact day that men begin to dismiss every word out of her mouth as PMS?

Oh, but I'm being too harsh (probably hormones). This gag gift is actually "intended to help men help their significant others through that rocky time of the month" and "it turns out that what began as a gag gift really does help." The PMS Tracker, according to the press release, has received national media attention from -- you know what's coming -- Fox News! In addition, "the company has received emails from many happy women who say the PMS Tracker has helped their men understand exactly what they go through."

The PMS Tracker costs $12.95 and may be just the gift for all us gals looking to further encourage notions that menstruation renders us insane.

Rebecca Traister

Rebecca Traister writes for Salon. She is the author of "Big Girls Don't Cry: The Election that Changed Everything for American Women" (Free Press). Follow @rtraister on Twitter.

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