In today's Thursday Styles section, New York Times fashion reporter Eric Wilson asks this pressing question: Do "people realize they are voluntarily handing over their derrieres to the marketers of designer jeans on a daily basis?" Wilson goes on to list several recent pop cultural examples of this trend, including a closeup of Scarlett Johansson's shapely behind bearing the "telltale zigzag stitch" of the 7 for All Mankind label in her new movie, "Match Point," and a camera that "lingers suspiciously" on the back pockets of Tom Cruise's Paper Denim & Cloth jeans in "War of the Worlds."
But the ultimate ass-ertisement, it seems, is for Nelly's Apple Bottoms jeans, a brand "designed for women with curves and identifiable by large Apple-shaped embroidery." In a stroke of marketing brilliance, the company has held 40 nationwide casting calls to find a new butt model. Broadsheet is devastated that we missed the Tuesday night tryout in New York, where "about 150 women auditioned for the part, practically a walking orchard," according to Wilson.
Talk about a booty call.