Pregnant belly prime Super Bowl ad space?

A mother-to-be and football fan allows advertisers to bid on her stomach.

By Tracy Clark-Flory
Published January 26, 2007 11:29PM (EST)

In exchange for two tickets to the Super Bowl, a self-described "rabid" Chicago Bears fan is auctioning off her pregnant belly as ad space during the game. Cue the inevitable comparisons to the Goodyear blimp!

Jennifer Gordon has posted an ad on both Craigslist and eBay, offering desperate advertisers a lower-cost way to broadcast their brand to 100 million Super Bowl viewers: her "beautiful, stretch-mark-free" 8-months-pregnant stomach, which she figures the TV cameras won't be able to miss. Considering that she plans to "wear something Paris Hilton would wear on a normal basis," she's probably right. Gordon, a publicist, told the Associated Press (via Cookie's Daysitter) that she has already received 45 inquiries and is pretty confident that her scheme will pay off; she has already purchased tickets for her and her husband to fly to Miami.

In exchange for tickets -- which are going for $3,000 to $5,000 each -- Gordon will paint an advertisement of nearly anything on her belly. Just nothing promoting the Indianapolis Colts, the Bears' challengers. "I have my standards," she said.

Bears fans certainly seem among the craziest football fans around; consider the more extreme case of Colleen Pavelka, who induced the birth of her child a few days early so that her husband wouldn't miss the recent NFC Championship between the Bears and the New Orleans Saints. In comparison -- and in light of the preponderance of people selling body parts as ad space these days -- Gordon's stunt seems pretty tame. (At least she's selling her own body as ad space, as opposed to her kid's.) It's nutty, to be sure -- but the lady loves her football!


Tracy Clark-Flory

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