Poland's female politicos disrobe

Candidates from the Women's Party go nude in a new ad campaign.


Tracy Clark-Flory
September 26, 2007 1:30AM (UTC)

How best to advertise Poland's newfound Women's Party? Nude chicks, of course! That seems to be the thinking behind the party's latest billboard, which features seven of its candidates in their birthday suits. A handful of the candidates cover their private bits with a sign reading, "The party of women. Poland is a woman." Two other women sit in the forefront, curled up to conceal themselves.

Manuela Gretkowska, founder of the Women's Party, explains: "This poster is intended to shatter stereotypes in the anachronistic world of politics, which is more often dominated by uncommunicative men with their black tie outfits." She continues, "We are beautiful, nude, proud. We are true and sincere, body and soul. This is not pornography, there is nothing to see in terms of sex, our faces are intelligent, concerned, proud."

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Their decision to publicly disrobe might make more sense in light of the conservative government's tight restrictions on abortion -- the billboard could possibly, by a stretch of the imagination, be seen as a statement that women own their own bodies. But it certainly doesn't seem to "shatter stereotypes"; instead, it seems to bolster them. Is flashing your flesh the only way to be noticed or taken seriously as a woman -- wouldn't refusing such cheap ploys do a better job of seizing power from the "uncommunicative men with their black tie outfits"?

Playing to the lowest common denominator as a means of getting brief, hysterical attention hardly seems any more communicative. In fact, it seems a surefire way of causing anachronistic male politicians to simply shrug and wave off those silly female candidates.


Tracy Clark-Flory

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