Remember Karl Lagerfeld's line for H&M or Isaac Mizrahi for Target? This year's fashion week showcased many designers who have gotten a brand boost by working the "masstige" market. Creating stylish lines for stores like Payless (Abaete and Bush-girls dresser Lela Rose), Uniqlo (Philip Lim) and Target (Erin Fetherston, Benaz Sarafpour and Alice Temperley) has helped young designers establish themselves.
We asked around to find out if you can really look good for less. Look good? Sometimes. Pay less? Absolutely. Here's what we found in the tents at Bryant Park.