They "might as well call themselves Slutbucks"

A Christian group is horribly scandalized by Starbucks' retro mermaid logo.

Published May 8, 2008 7:20PM (EDT)

There are good reasons to boycott Starbucks. Here's one: Its coffee is overroasted and tastes nasty. Here's a dumb reason to boycott Starbucks: Its new retro logo is slutty! Gawker reports today that a Christian group called the Resistance is scandalized, absolutely scandalized by the coffee chain's reintroduction of its original 1971 logo, which is about as racy as your garden-variety playground statue. Believe me, there is much better porn in my dog-eared copy of "The Guide to Norse Mythology." But here's a colorful, outraged description from the group's press release:

"The Starbucks logo has a naked woman on it with her legs spread like a prostitute, explains Mark Dice, founder of the group. Need I say more? It's extremely poor taste, and the company might as well call themselves, Slutbucks."

Frankly, this new logo is the most exciting thing I've seen at Starbucks since the introduction of the peppermint mocha. You don't think this might be another way for some crackpot religious organization to drum up publicity, do you? Well, we won't fall prey to that by giving it more ink! Oh, wait, never mind.

By Sarah Hepola

Sarah Hepola is the author of the New York Times bestselling memoir, "Blackout: Remembering the Things I Drank to Forget."

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