The pageant's goal, as reported, was to bring attention to the plight of the country's homeless. But -- really? Contestants were required to give a talk
about the importance of ending homelessness demonstrating their "will to get themselves out of a difficult situation." And, as pageant organizer Aline Duportail said, "It was about the contestants' inner strength and determination to get themselves out of their old life and on a new path."
Irony can be a stinging gadfly, for sure. The idea here could be pretty clever, to the degree that this pageant might -- by putting real, live faces on the problem -- spur Belgians, and the powers that be, to take up the cause. Especially given that -- despite the fact that the right to shelter is "enshrined in the [country's] constitution" -- the problem of homelessness is reportedly taken up in the Belgian media only cursorily (around Christmas), any off-season attention to it is likely a good thing.
So I'm sure the organizers' hearts are in the right place, but their message is a little off. (Unless I'm missing some complex meta-irony, in which case their message is still off.) Rewarding the individuals’ "will" and "determination," while nice, pretty much leaves "the system" off the hook. (Analog: Coaching women, rather than businesses, on "work-life" balance.) "Inner strength"? These people need a fucking house.