PETA crosses the line. Again

Oh God! It's nudity and puppies!

By Mary Elizabeth Williams

Senior Writer

Published December 4, 2009 4:05PM (EST)

What would you do if you were trying to drum up instant worldwide attention for your cause? You'd get a beautiful naked girl, sure. And how about a bunch of adorable doggies? Better, but we can go even further here. Wait, we've got it – throw in vegans and Jesus.

Ding! Ding ding ding!

Those wacky crackpots at PETA have really outdone themselves this time – with an "Always adopt. Never buy." campaign that features "Dancing with the Stars" superfox Joanna Krupa as an animal-friendly "angel" clad only in wings, halo – and a strategically placed cross. Also, she's floating in what appears to be a church.

PETA isn't exactly known for their subtle tactics, and they've long relied on heavy doses of nudity to arouse interest. (The always eager to go bare Krupa has taken it off in previous PETA ads as well.)

As soon as the ad hit, the equally reliable in their habits Catholic League immediately jumped on the hoopla. Chief spokesblusterer Bill Donohue announced that "Pet stores don't rip off Christian iconography and engage in cheap irreligious claims." Krupa promptly fired back, "As a practicing Catholic, I am shocked that the Catholic League is speaking out against my PETA ads." Yes, posing naked with the central symbol of Christianity over your crotch. Who could have imagined what would happen next?

It's all so predictable, it's almost cute. It was almost cute twenty years ago when Madonna tried it too.

So it's not the entirely manufactured outrage that gets under our pelts here, or even the baffling conceit of a cross-brandishing, canine-adopting Playmate here. We are, after all, fans of God, cruelty-free animal adoption procedures, and smoking hot naked chicks. But we must take umbrage at what surely must be the most poorly Photoshopped image in at least days. From the way Krupa's toe is superimposed over that poor terrier's ear to the extensive boob shadows to the awkard cutaway hair, we can only wish PETA loved decent retouching as much as they love the Lord's creatures.

By Mary Elizabeth Williams

Mary Elizabeth Williams is a senior writer for Salon and author of "A Series of Catastrophes & Miracles."

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