The "you don't fuck with Rihanna" world domination campaign continues apace. In the superstar/domestic violence survivor's new video for "Hard," which debuted Thursday evening, she commandeers an all-male army that looks ready to deploy to "Project Runway," blows stuff up, and straddles a pink tank. In a Minnie Mouse-eared helmet. And in a clip chock full of arresting imagery, the must-see moment comes after the two minute mark, when she sings, "Hope that ain't all you got" and forms her thumb and forefinger into the devastating, universally understood "tiny penis" gesture. That's our girl – the one who last week got a brand new tattoo that reads, "Never a failure, always a lesson" because, she says, "It's okay to make a mistake, just don't make them twice." She's tough, feminine, kind of nuts, and utterly unafraid -- no wonder, as she sings it herself, "the Rihanna reign just won't let up."