Wait till they get their Hanes off Charlie Sheen

The company known for the unfortunately nicknamed "wife beaters" drops the alleged domestic abuser


Mary Elizabeth Williams
January 7, 2010 8:40PM (UTC)

Perhaps having Charlie Sheen as the pitchman for a company associated with the undershirt men and women alike still call "wife beaters"  isn't such a hot idea after all.

In light of Sheen's recent arrest for domestic violence, the Hanes company has seen fit to drop the actor's television campaign with Michael Jordan. Hanes spokesman Matthew Hall explained Wednesday evening that "We suspended the commercials on December 28. Some were seen on the 25th, 26th, 27th as we could not reach the networks over the holiday weekend." Sheen has also quietly disappeared from the Hanes Web site, which once boasted a whole "Charlie" page.

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Sheen's contract with the underwear manufacturer runs out in the middle of this year, and a few print ads already set to go to press are still in the pipeline. The "Two and a Half Men" star, who lost out last night to Steve Carrell of "The Office" for best comic actor at the People's Choice Awards, is scheduled to appear in a Colorado court on February 8 to face possible second-degree assault charges stemming from an alleged attack on his wife early Christmas morning.

He's also back at work on the set of "Two and a Half Men," where the actor, who previously served two years' probation for assaulting his ex-girlfriend Brittany Ashland, reportedly summed up his holidays to the cast by saying, "Well, I met Kobe Bryant's bail bondsman!" He may be losing awards and endorsements, but apparently Sheen still has his sense of humor. How nice for him.


Mary Elizabeth Williams

Mary Elizabeth Williams is a staff writer for Salon and the author of "A Series of Catastrophes & Miracles."

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