Using butts to sell sneakers

Reebok's latest "assvertisement" is better than the last, but that isn't saying much

Published March 11, 2010 12:11AM (EST)

We would be remiss if we didn't update you on Reebok's latest "assvertisement," as Copyranter has taken to calling it," for its butt-boosting sneakers. A couple months back, Kate Harding introduced us to two spots for its EasyTone line: One starring a beautiful model explaining the science behind the tush technology as the cameraman repeatedly zooms in on her rear, the other featuring a close-up on a pair of bra-clad breasts verbalizing (yes) their jealousy over their owner's awesome new ass.

Now, we have a commercial that is less ... conceptual. I'm talking faceless girls in skimpy outfits shaking their butts to upbeat dance music. But I dare say this is an improvement -- at least there aren't any talking body parts? And, frankly, the ad makes me want to get off my butt and dance -- you know, like actually exercise, as opposed to expecting my shoes to do all the heavy lifting. And I damn sure don't need a new pair of Reebok to do that.

By Tracy Clark-Flory

MORE FROM Tracy Clark-Flory

Related Topics ------------------------------------------

Advertising Broadsheet Love And Sex