Burger King caught stealing recipe from McDonald's

His Highness the Whopper descends to common thievery in a crazy new commercial

Published April 7, 2010 1:08PM (EDT)

The King, the cat burglar
The King, the cat burglar

You'd think royalty would have minions do his dirty work, but The King is a hands-on kind of guy, with a history of taking matters into his own hands, from the football field to the boudoir.

But in a new ad, The King does something you've never seen before, breaking into McDonald's HQ and jacking its Sausage McMuffin recipe: 

I mean, granted, the Sausage McMuffin is the sleeper hit of all fast food sandwiches, but for all the slight naughtiness in fast food ads these days (OK, maybe fecophilia is more than just a little naughty), there's never been one that broke the fourth wall of advertising: "Hey, we'll just rip off our competitors!" If only Cleo McDowell could see how far we've come. I'm waiting for my Big Mick!

(Hat tip to Josh "Mr. Cutlets" Ozersky)

By Francis Lam

Francis Lam is Features Editor at Gilt Taste, provides color commentary for the Cooking Channel show Food(ography), and tweets at @francis_lam.

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