But in a new ad, The King does something you've never seen before, breaking into McDonald's HQ and jacking its Sausage McMuffin recipe:
I mean, granted, the Sausage McMuffin is the sleeper hit of all fast food sandwiches, but for all the slight naughtiness in fast food ads these days (OK, maybe fecophilia is more than just a little naughty), there's never been one that broke the fourth wall of advertising: "Hey, we'll just rip off our competitors!" If only Cleo McDowell could see how far we've come. I'm waiting for my Big Mick!
(Hat tip to Josh "Mr. Cutlets" Ozersky)