Have you ever, like me, opened up your liquor cabinet, pulled out some vodka and thought to yourself, "My life would be so much more complete if this bottle of booze had an electronic screen which I could use to awkwardly convey messages to my loved ones and/or random people at parties"? If the answer is yes (and why wouldn't it be?), we've got some exciting news for you: Medea vodka is selling $40 dollar bottles of vodka with a built-in programmable screen that, as the company's website claims, is "the world’s first interactive bottle" and "unleashes your inner poet, your inner philosopher, your inner flirt."
If this delightfully-accented instructional video (which has been making the tech blog rounds) is any indication, "your inner poet" actually means "your ability to sit around with your bored friends and drunkenly fiddle with complicated gadgetry to program spelling-mistake-riddled Shakespeare quotes onto your liquor bottle." The future is now!
Thomas Rogers is Salon's former Arts Editor. He has written for the Globe & Mail, the Village Voice and other publications. He can be reached at @thomasmaxrogers.