BP: Now less popular than Goldman Sachs

It took a lot of work and a few million gallons of oil, but BP is now hated even more than those vile bankers

Published June 23, 2010 10:10PM (EDT)

Felix Salmon has been monitoring the BrandIndex scores of Toyota, BP and Goldman Sachs. BrandIndex polls people daily on whether what they've heard about a particular brand is negative or positive.

Exciting news: Goldman Sachs, which has been in the toilet, brand-wise, for a year, is finally more popular than another corporation. With a score of -47.6 in the latest BrandIndex poll, BP is now semi-scientifically the most reviled company in the United States.

Fantastic work on the P.R., BP! It really is totally worth it to continue illegally harassing journalists for standing across the street from your response building.

By Alex Pareene

Alex Pareene writes about politics for Salon and is the author of "The Rude Guide to Mitt." Email him at apareene@salon.com and follow him on Twitter @pareene

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