Blair River in a commercial for Heart Attack Grill

Spokesperson for the Heart Attack Grill dies at 29

The 575-pound man who helped promote a menu unabashedly featuring unhealthy food died after a bout with the flu


Associated Press
March 4, 2011 8:57PM (UTC)

A 575-pound man who gained a measure of fame as spokesman for the Heart Attack Grill -- a Phoenix-area restaurant that unabashedly touts its unhealthy, high-calorie menu -- has died.

Friends of 29-year-old Blair River say he died Tuesday, possibly from contracting pneumonia after a bout with the flu.

Advertisement:

Restaurant founder Jon Basso tells The Arizona Republic that River was more than the larger-than-life caricature he portrayed in promoting the restaurant in Chandler, which includes huge hamburgers, milkshakes and fries cooked in lard on its menu.

Basso says River was a creative genius who had been planning to take part in the shooting of a promotional spot called, "Heart Attack Grill: The Musical."

The 6-foot-8 River was an Arizona state heavyweight wrestling champion in 1999.

------

Information from: The Arizona Republic, http://www.azcentral.com


Associated Press

MORE FROM Associated Press

Related Topics ------------------------------------------

Obesity

BROWSE SALON.COM
COMPLETELY AD FREE,
FOR THE NEXT HOUR

Read Now, Pay Later - no upfront
registration for 1-Hour Access

Click Here
7-Day Access and Monthly
Subscriptions also available
No tracking or personal data collection
beyond name and email address

•••






Fearless journalism
in your inbox every day

Sign up for our free newsletter

• • •