Sarah Silverman meets the Serenading Unicorn

Is this melodic horned horse the best viral marketing since the Old Spice Guy? We think so

Published April 8, 2011 4:42PM (EDT)

Sarah has finally moved on.
Sarah has finally moved on.

 The best job in the world must be being Sarah Silverman’s boyfriend. Well, unless you are Jimmy Kimmel, in which case I guess hosting your own late night show and f*cking Ben Affleck is more spiritually rewarding.

But don’t worry, Sarah, there’s a new player in town who wants to wine and dine you, and that’s the Serenading Unicorn.

The Serenading Unicorn makes no effort to hide who he is: Although there is no Juicy Fruit featured anywhere in the video itself, all of the Serenading Unicorn’s videos have been uploaded from the gum maker's account. Take that, Don Draper.

I have high hopes that the S.U. can become the new Old Spice Guy: i.e., a viral marketing entity that transcends commercialization and enters memehood based on its own cleverness, not from all the money thrown at it by its parent company. Because after checking out some of the other videos from the Serenading Unicorn, I’m pretty sure I want to buy the whole album of Unicorn songs if it includes numbers like:

"Thanks for Friending Me"

"Please Take That Post Down"

(and my personal favorite) "Baby Your Haircut Is Growing On Me"

So far, the Serenading Unicorn has 18 videos, most of which were put online early last month and deal with topics relating to the Internet experience. Though Sarah Silverman is the Unicorn's first big guest star, he's also managed to snag YouTube celebrity (and 50 Cent's friend) Keenan Cahill to sing a duet with him.

Whoever the guys behind this Juicy Fruit campaign are, they sure know their Internets. Now, can we get the Serenading Unicorn to sing a murdercore song with Rebecca Black? Because that would be rad.

By Drew Grant

Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew.

MORE FROM Drew Grant

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