Former host of "Reading Rainbow" LeVar Burton, with the program's old logo.

Coming soon: The "Reading Rainbow" flash mob

LeVar Burton, former host of the now-defunct PBS show, wants fans to join a public performance of its theme song


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Emma Mustich
June 29, 2011 4:30PM (UTC)

Remember PBS's "Reading Rainbow"? Chances are that you -- or your children -- watched it at some point during its more than 25 years on public broadcasting (it aired from 1983 to 2009, making it, according to NPR, the network's "third longest-running children's show" ever).

The show's tenure as a children's-television fixture (and Emmy Award magnet) has, of course, ended, but last year, former host LeVar Burton revealed on Twitter that a new iteration ("Reading Rainbow 2.0") was in the works. Now, he says he's "actively plotting" a "Reading Rainbow flash mob" -- an event calculated to raise "literary awareness" (and also, no doubt, stir up the show's old fan base). He's seeking celebrity help, not to mention more modest volunteers.

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Burton wants participants to join him in performing the show's opening song, which, if you don't recall, goes like this:

While this might not be a "flash mob" in the traditional sense -- if it stays as well-publicized among Burton's 1,662,476 Twitter followers as it has been to this point, it could lack a certain element of surprise -- there's no doubt it will succeed in redirecting attention to the now-defunct show, and whatever new projects are up Burton's sleeve.

[Hat tip: GalleyCat]


Emma Mustich

Emma Mustich is a Salon contributor. Follow her on Twitter: @emustich.

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