(Salon/Benjamin Wheelock)

Our Olympic logo!

Salon's Olympics coverage will be unlike anyone else's, so we needed a cool visual take. Our art director explains


Benjamin Wheelock
July 26, 2012 3:55AM (UTC)

The Olympic rings are already everywhere, and starting in a few days they are going to be everywhere.

We needed a graphic to let people know that Salon's coverage is going to be different -- the Olympics seen through Salon's unique lens.

For the design, we chose to create a viewfinder out of (virtual) translucent panes. When aligned, the panes suggest the Olympics logo, but with a twist on that familiar geometry. The colors aren't quite what you're used to either, and what's more, they combine in very unexpected ways.

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You'll see this graphic in the coming weeks, attached to stories that focus on Olympic themes and details that you won't find elsewhere.

Let us know what you think.


Benjamin Wheelock

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Related Topics ------------------------------------------

2012 Summer Olympics

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