Taking a cue from Internet nerd culture, Canada's Pizza Hut has launched a marketing campaign based on a joke from its Facebook page: the creation of Pizza Hut perfume. The joke turned into a reality when the food chain's advertising agency thought it would be a great way to commemorate its milestone of reaching 100,000 Facebook fans.
But sadly, Eau de Pizza Hut, a scent "boasting top notes of freshly baked, hand-tossed dough," will only be shipped to a few of said fans. "For now, we've only produced 110 bottles of Eau de Pizza Hut," said Beverley D'Cruz, marketing and product development director for Pizza Hut Canada. "But who knows what the future has in store," she added.
Until then, the rest of us will have to smell like Pizza Hut pizza the old-fashioned way.