(pizzahut.ca)

Pizza Hut perfume now exists

The idea that started as an Internet joke turned into a marketing campaign for Pizza Hut Canada


Prachi Gupta
December 5, 2012 11:42PM (UTC)

Taking a cue from Internet nerd culture, Canada's Pizza Hut has launched a marketing campaign based on a joke from its Facebook page: the creation of Pizza Hut perfume. The joke turned into a reality when the food chain's advertising agency thought it would be a great way to commemorate its milestone of reaching 100,000 Facebook fans.

But sadly, Eau de Pizza Hut, a scent "boasting top notes of freshly baked, hand-tossed dough," will only be shipped to a few of said fans. "For now, we've only produced 110 bottles of Eau de Pizza Hut," said Beverley D'Cruz, marketing and product development director for Pizza Hut Canada. "But who knows what the future has in store," she added.

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Until then, the rest of us will have to smell like Pizza Hut pizza the old-fashioned way.


Prachi Gupta

Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at pgupta@salon.com.

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Related Topics ------------------------------------------

Eau De Pizza Hut Facebook Marketing Perfume Pizza Pizza Hut Social Media

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