Andrew Sullivan to leave the Daily Beast, taking The Dish with him

The blog will adopt a metered-pay system, relying solely on readers for funding

Topics: Andrew Sullivan, the dish, the daily dish, blogging, bloggers, Journalism, Advertising, ,

Andrew Sullivan to leave the Daily Beast, taking The Dish with him (Credit: Trey Ratcliff via Wikimedia)

Andrew Sullivan, the preeminent blogger whose platform, the Daily Dish, has been hosted by Time, the Atlantic and, currently, the Daily Beast, is making his boldest move ever: taking the site solo, hoping that readers will pay for content directly. The former New Republic editor and Salon columnist announced today that he, along with the Dish’s executive editors, Patrick Appel and Chris Bodenner, has signed an agreement forming Dish Publishing LLC, an independent publishing company that will continue to run the Dish without the use of advertising revenue or venture capital.

The move is a gamble that he hopes will one day become the norm within the journalism industry. Recalling the old advertising adage, “If you’re not paying for the product, you are the product being sold,” he wrote in the announcement, “we felt more and more that getting readers to pay a small amount for content was the only truly solid future for online journalism.”

So come Feb. 1, the Dish will revert back to, and spring a reader pay system into action with the help from a start-up company called TinyPass. Sullivan explains the pay structure, which he describes as a meter system rather than a paywall:

Our particular version will be a meter that will be counted every time you hit a “Read on” button to expand or contract a lengthy post. You’ll have a limited number of free read-ons a month, before we hit you up for $19.99. Everything else on the Dish will remain free. No link from another blog to us will ever be counted for the meter – so no blogger or writer need ever worry that a link to us will push their readers into a paywall. It won’t. Ever. There is no paywall. Just a freemium-based meter. We’ve tried to maximize what’s freely available, while monetizing those parts of the Dish where true Dishheads reside.

You Might Also Like

Sullivan acknowledges that the endeavor “to become totally independent of other media entities and rely entirely on you for our salaries, health insurance, and legal, technological and accounting expenses is a risky experiment,” and readily admits that ”we have almost no precedents for where we want to go.” But “we have many future projects in our head,” he writes, ranging from ambitions to publish long-form journalism and a monthly tablet magazine, and promises that they won’t be influenced by a boardroom or an ad agency.

Prachi Gupta

Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails

    Cities without landmarks

    Slide 1

    Niagara Falls, U.S./Canada


    Cities without landmarks

    Slide 2

    Sydney Opera House, Sydney, Australia


    Cities without landmarks

    Slide 3

    Mount Rushmore, South Dakota, U.S.


    Cities without landmarks

    Slide 4

    Eiffel Tower, Paris, France

    Robert R.,

    Cities without landmarks

    Slide 5

    Colosseum, Rome, Italy


    Cities without landmarks

    Slide 6

    Taj Mahal, Agra, India

    Sergio Coelho,

    Cities without landmarks

    Slide 7

    Siena Cathedral, Siena, Italy


    Cities without landmarks

    Slide 8

    Christ the Redeemer, Rio de Janeiro, Brazil


    Cities without landmarks

    Slide 9

    Arc de Triomphe, Paris, France


    Cities without landmarks

    Slide 10

    Lost City of Petra, Jordan

  • Recent Slide Shows



Comment Preview

Your name will appear as username ( settings | log out )

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>