Rudy Giuliani hawks Lifelock identity theft protection

"You have to be proactive when it comes to identity theft," Giuliani says in an ad

Published March 19, 2013 8:12PM (EDT)

What's a mayor to do when he's no longer mayoring? In the case of former New York City Mayor Rudy Giuliani, the answer is appear as a paid spokesman for cable news commercial mainstay Lifelock.

In November, the identity theft-prevention outfit announced a partnership with "America's Mayor," who will be a "Strategic Advisor" who will "be providing strategic counsel to LifeLock's leadership and working with LifeLock to stay ahead of the constantly evolving threat of identity theft."

Now, as Mediaite points out, Giuliani is finally popping up in ads for the company, telling prospective customers: "Looking forward to your tax refund? So are identity thieves, and they can steal your identity without you knowing it, in order to get your refund."

"You have to be proactive when it comes to identity theft, especially during tax season," he says in the ad.


By Jillian Rayfield

Jillian Rayfield is an Assistant News Editor for Salon, focusing on politics. Follow her on Twitter at @jillrayfield or email her at

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Identity Theft New York New York City Republicans Rudy Giuliani Video