"Sharknado" coming to theaters

Regal Cinemas will host a midnight viewing of the Syfy movie

By Prachi Gupta
Published July 26, 2013 4:20PM (EDT)

Consider yourself warned: In addition to having a sequel to its B-movie "Sharknado," Syfy has now struck up a deal to play "Sharknado" at Regal Cinemas around the country, reports The Hollywood Reporter.

On Aug. 2, roughly 200 theaters around the country will host the blockbuster Twitter hit at midnight. Director of digital marketing for Regal Entertainment Group Chris Sylvia, who thinks this is a good idea, boldly likened the experience to fans watching "The Rocky Horror Picture Show" at midnight, saying, “You know how audiences have had fun with 'Rocky Horror Picture Show' over the years. If the internet reactions to this film are any indication, then our moviegoers are primed and ready to enjoy 'Sharknado' larger than life in cinemas."

Regal is even encouraging people to tweet during the movie, trying to give people who weren't in on the joke the first time a chance to get in on it now, thereby killing the joke forever. "Regal is proud to be giving our guests this chance to fuel the social media whirlwind by inviting friends to come to the show and tweeting reactions.”

This is a public advisory to stay away from Twitter on Aug. 2. Please use Twitter responsibly.

Prachi Gupta

Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at pgupta@salon.com.

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