In an interview with Time magazine, Ted Cruz explained how he modeled his 2012 campaign for Senate on Marco Rubio's in 2010 -- and on President Obama's presidential campaign in 2008, even handing out copies of David Plouffe's book to staffers.
From the interview:
There were two campaigns on which we modeled our campaign for Senate, and they were Obama’s campaign for President in 2008 and Marco Rubio’s campaign for Senate in 2010. If you look at that 2008 Democratic primary, there was no more formidable, unstoppable candidate — other than an incumbent President — in modern times than Hillary Clinton. And Barack Obama ran a guerrilla campaign that empowered the people. So for Christmas I gave a number of campaign staffers David Plouffe’s book, The Audacity to Win.
"I think Barack Obama is an extraordinary politician. And I respect Barack Obama a great deal. I think he is committed to his principles, which is rare in politics. Now I also think, and please don’t leave this part out, that the principles he believes in are profoundly dangerous," Cruz said.