One corner of the Internet was atwitter yesterday over this Valleywag post, which reprints some emails PandoDaily founder Sarah Lacy and writer/publisher Paul Carr sent to employees employees and cofounders of an event space in Los Angeles. If you don't know who those people are, then congratulations. The only thing you need to know about them is that they think they are Very Big Players in their little world, which in this case is writing very boosterish things about tech companies. And they are indeed both quite well-known in that sphere. As these emails showed, they are also both raging assholes, drunk on entitlement.
The problem was, PandoDaily had an event at this space, and Lacy got upset about the event space putting its logo up somewhere, and also maybe some other random inconvenience of the sort that reasonable people get annoyed with but do not usually end up threatening extortion over. Lacy said this person could either "work off the $20k you stole from us" by giving PandoDaily free use of the space for eight additional events -- no one "stole" $20 thousand from anyone, that is just what PandoDaily claims to charge for "brand sponsorship," which is to say, putting a sign up in your own space with your logo on it -- or else Lacy would "let people know why when they ask and we'll reference it in our next post about our next LA event," which means she will use her very large platform to disparage this event space. In short: Give us free things or we trash you.
The event space's CEO pointed out that this sounded a bit extortiony. Then Paul Carr, a writer who used to work with Lacy and who is somehow affiliated with PandoDaily, jumped into the conversation, unbeckoned, to unleash what I am very sure he thought was a very righteous smackdown on these jerks who "threatened" his friend. Please read the entire thing at Valleywag. Here are some excerpts:
I don't like it when my friends are threatened. Actually it's my least favorite thing in the world. So let me be absolutely clear, as someone with no legal or financial ties to PandoDaily, that from today, I will not rest until every man, woman and child knows the unvarnished truth about how fucking appalling CrossCampus is to work with.
By this I mean that if, on any given day, the tiniest company in the entrepreneurship community so much as makes a sideways glance as they walk past your venue and does not immediately recall my views on the place, I will know my work is incomplete. There's no extortion here — no "unless, or but" — I don't want *anything* from you. In fact, PandoDaily is the first company that I'll be urging to walk away from you clowns. Whether they take my advice is down to them. But please know, if they don't, at the next event I'll spend my introduction ripping you a new one from the stage.
Very Brave, Very Tough. Paul Carr will insult you at a future event. Carr goes on, feeling, I'm sure, quite proud of this next bit:
As for your threats of retribution against anyone who tells the truth about you. Bring them the fuck on, but against me, not PandoDaily. Bring your lawyers and your apparently ethnically relevant backers. Bring them with lawsuits and writs and injunctions and whatever dark threats of baseball bats and dark alleys really lay behind your email. But first, do me a favor: Google me. Read a few of my columns in the Guardian, the Times, the Wall Street Journal or on blogs like TechCrunch and — of course — PandoDaily. Or pick up one of my books. Read what *always* happens when someone starts a public fight with me, or attempts to shake down one of my friends. I don't use lawyers or pathetic fratboy threats. I simply tell the truth, again and again and again and again until when people hear the words "CrossCampus" their face becomes contorted into an involuntary grimace, and maybe they throw up a little in their mouths.
Instead, here's what I suggest you do next Ronen. I suggest — and it's not really a suggestion — you fuck off and stop trying to play with the big leagues. You're barely ready for pre-school, let alone a pathetic "our lawyers are bigger than your lawyers" dance.
Emphasis mine, because while most people I know spent yesterday mocking the "Google me" bit (I mean, "Google me," come on), it is actually that second paragraph that amuses me the most.
Let's propose a voluntary rule, for every English-speaking person on this earth: Unless you are actually a professional baseball player, currently on the roster of a major league team -- we'll be generous here and say the expanded roster, even though many of those men are actually playing in the minor leagues -- you should never, ever claim to be associated with "the big leagues." Because you sound ridiculous. Paul Carr is in the "big leagues" of ... writing about shit on the Internet? The big leagues of over-the-top emails sent to people who did not actually email him to begin with? The big leagues of hyperbole? I don't know. It's just a very silly thing men say when they are trying to sound cool and sort of intimidate people. On message boards, it is sometimes called "hardman" talk.
The Urban Dictionary has a definition for "Internet hardman" that sort of gets it, and Encyclopedia Dramatica's (NSFW/purposefully offensive content alert) "Internet Tough Guy" entry is pretty on the ball. They are people who respond to anyone who disagrees with them with wildly over-the-top claims regarding their physical strength, wealth and power.
They claim to be ex-Naxy SEALs, they claim to be experts at all forms of martial arts, they claim to be rich and to have had a large number of sexual partners. They claim to be expert hackers, sometimes, who just "backtraced" you and know where you live, and they are always going to fly to wherever you are and beat the shit out of you. They call the people they are raging at "little boy" or "fag" or something else intended to emasculate. And on the Internet, everyone laughs at them, because they are ridiculous.
These people also exist outside the Internet (as most people do), and use this language in real life. They say things like "I will destroy you" in business meetings, as former New York Post publisher Paul Carlucci did, once. They pretend they're Alec Baldwin in the fucking "coffee is for closers" scene. (Or Alec Baldwin in real life, possibly.) They say "little man" and mean it without irony. They accuse men of being effeminate. (See: Tiresome media gadfly Michael Wolff casually implying that someone he dislikes is kinda gay.) And they say, "fuck off and stop trying to play in the big leagues."
Look: Adult men should not speak to others in the language of Big Dog T-shirts. It's humiliating -- for the speaker, not the target of the attempted intimidation. You, grown man typing an email or sending an Internet message referred to by the sound a tiny bird makes, sound ridiculous.
This is by no means a "call for civility." I don't give a fuck about civility. I love insults, devastating takedowns, things that could be described by Twitter hacks as "shots fired," and funny ad hominem attacks. All of that should be pretty obvious. What I'm calling for is an end to bullshit macho posturing. Especially by fucking professional writers. It was stupid when Norman Mailer did it and it's unforgivably stupid now. It doesn't even deserve to be described as "bullying," because it's too pathetic.
I think some people who do this think they are being "gonzo," but they are just being "asshole." There was, truly, only ever one gonzo writer, and he's dead. Even when he was alive he didn't act like some overcompensating pseudo-macho prick in his writing. He insulted the powerful and deserving. He didn't try to intimidate people with his connections and influence. But the only lessons modern gonzo writers learned from this man were "add funny swears to your writing" and "mention that you have done drugs."
And look, this Carr email, it would've been sort of rude and dickish but basically acceptable if he'd just left out the "Google me" and "big leagues" bullshit. He doesn't really seem to understand that. In fact, he's quite proud of himself for shouting DO YOU KNOW WHO I AM to some person who just wanted to rent Carr's friend a venue for a goddamn Q&A with a rich guy. Carr is proud of himself for shocking the squares.
Seems the only people who are "shocked" by my email are those who don't follow me on Twitter. Which is why you should google me first. Duh.
— Paul Carr (@paulcarr) August 15, 2013
Yeah, no one is "shocked." People are actually just saying, "Can you believe what a prick this guy is?" That inability to discern between puritanical umbrage at a teller-of-bold-truths and the normal reaction to a repellent personality is just one of the blind spots you develop when you imagine yourself swaggering about in "the major leagues."
As a society, we need to put a stop to this. You're not a big dog, you're not in the major leagues, no one gives a fuck who you are.
Update: For Paul Carr's side of the story, he has a response to the email, and his explanation of its context, on his site.
Also I neglected to mention one of the greatest Internet Hardmen ever: Esquire's Chris Jones. I regret the omission.