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Finally, there is a yogurt just for men

Companies are launching a slew of new food products that will not emasculate you or strip you of your dignity


Katie McDonough
October 17, 2013 8:02PM (UTC)

Men, if you have ever endured the humiliation of buying Activia or other brands of womanly food products at the grocery store, take heart: There are now food products made just for you.

As the Wall Street Journal reports, more and more men are doing a larger share of the grocery shopping and meal preparation, so companies are trying to make the experience less emasculating by creating products specifically for masculine tastes.

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What does that mean? Great question!

Men do not like straws:

Lots of products on food shelves are big no-nos to men, says Lu Ann Williams, head of research for Netherlands-based Innova Market Insights. Others help men feel more, well, manly. "A beer or soda in a long-necked, brown bottle makes a man feel like a man. Drinking out of a straw does not --puckered lips and sunken cheeks are not a good guy look."

Men do like power animals:

Which helps explain Powerful Yogurt, a Greek yogurt launched in March featuring a bull's head symbol on red-and-black packaging and an image of stomach muscles next to the slogan "Find Your Inner Abs."

Men do not like digestive health:

The yogurt shelf "is light blue, light pink, white, and everyone's talking to women and their digestive health," says Carlos Ramirez, chief executive of the Miami-based company. "The amount of protein is what guys are looking for."

Men do like "crunchy" and "ultimate":

Larger players in the food industry also see new potential in men. General Mills went on a nationwide summer tour to introduce its newly rebranded Helper product line to more men.

Representatives in a red truck offered samples of Crunchy Taco and Ultimate Three Cheese Marinara at fire stations, Nascar races and a Real Men Cook event for fathers in Chicago. ("Ultimate" is a male-friendly buzzword appearing regularly in products like these.)

You can learn more about how to eat like a man here.


Katie McDonough

Katie McDonough is Salon's politics writer, focusing on gender, sexuality and reproductive justice. Follow her on Twitter @kmcdonovgh or email her at kmcdonough@salon.com.

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