In 2012, everyone in the the world (aside from fashion house Kate Spade) learned about the atrocities of Ugandan terrorist and Lord's Resistance Army leader Joseph Kony thanks to KONY 2012, the social media campaign by filmmaker Jason Russell, meant to take him down. The film, representing a charity frought with its own problems, soon became a cautionary tale for the emotional power of viral marketing. These are all lessons that someone at Kate Spade evidently missed, however; PR professional Lauren Jenkins spotted this Kate Spade handbag that reads "I
Kate Spade inadvertently supports warlord Joseph Kony
UPDATED Kate Spade's handbag seems to say "I <3 KONY"
October 22, 2013 2:22AM (UTC)
Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at firstname.lastname@example.org.MORE FROM Prachi Gupta • FOLLOW prachigu • LIKE Prachi Gupta