Oct. 21 (Bloomberg) -- David Pogue, who reviews gadgets for the New York Times, is leaving to help start a consumer- technology site for Yahoo! Inc.
Pogue will be producing columns, blog posts and videos for Yahoo, according to a post on his personal Tumblr account today. He had spent 13 years at the Times, where he praised products such as Apple Inc.’s iPhone.
The New York Times is grappling with how to retain writers who have developed their own personal brands and followings online. Nate Silver, the statistics blogger who correctly called every U.S. state in the last presidential election, took his FiveThirtyEight blog to Walt Disney Co.’s ESPN earlier this year.
Under Chief Executive Officer Marissa Mayer, Yahoo has been adding new products and updating older ones to lure more users. Since last year the company has released new versions of photo- sharing site Flickr as well as its news and sports sites.
Pogue follows another of the consumer-technology industry’s most influential columnists, Walt Mossberg, in leaving the newspaper business. Mossberg won’t renew his contract with the Wall Street Journal when it expires by the end of this year, choosing instead to start a new venture, he said last month.
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