Best of the worst: Corporate America's most cringe-inducing MLK tweets

Forever 21, PETA and Pornhub (yes, Pornhub) show why you shouldn't try to turn MLK day into a branding opportunity

By Ian Blair
Published January 21, 2014 7:11PM (EST)
Martin Luther King, Jr.           (AP/Bill Ingraham)
Martin Luther King, Jr. (AP/Bill Ingraham)

It seems like every year we are reminded of the lengths corporations will go to get a little street credibility and build more of a following. Yesterday's Martin Luther King Jr. holiday was no exception. Here are 13 examples (and one apology) of when shameless Twitter promotion goes terribly wrong:

Zzzquil

Zzzquil, the shining example of what happens when you make PR decisions while sleepwalking.

[embedtweet id="425273661260849153"]

Pornhub

Adult website Pornhub (yes, it has a Twitter) pathetically attempts to show tolerance.

[embedtweet id="425363419147927552"]

Then they dig a deeper hole...

[embedtweet id="425373732056494080"]

PETA

Though well-intentioned, it may have not been the smartest move for PETA to equate the struggle for human rights with a sad animal.

[embedtweet id="425273020140105728"]

Forever 21

Forever 21 shows how important it is to make a statement by protecting your smartphone.

[embedtweet id="425342721553731584"]

Krazy Glue

You shouldn't have, Krazy Glue. Really, you shouldn't have.

[embedtweet id="425296727176781825"]

Chicken of the Sea

How long did Chicken of the Sea spend Googling this?

[embedtweet id="425301443852382208"]

Popchips

"Poptimist"? Seriously?

[embedtweet id="425311806333419520"]

Arby's 

Put your silly hat back on, Arby's.

[embedtweet id="425316776436432897"]

McDonald's

McDonald's shows it knows how to follow Title VII of the Civil Rights Act of 1964.

[embedtweet id="425326727930200064"]

Coca-Cola

Coke shamelessly attempts to demonstrate what it's like at the mountaintop.

[embedtweet id="425281567993659392"]

U.S. Marine Corps

The U.S. Marine Corps should have thought first before kicking off the three-day weekend, guns blazing (H/T: @athertonKD).

Then they took it down and apologized ...

[embedtweet id="424247194053406720"]

Schwinn

#icant Schwinn...

[embedtweet id="425333236680892416"]


Ian Blair

Ian Blair is a writer living in New York City. Follow him on Twitter: @i2theb.

MORE FROM Ian Blair


Related Topics ------------------------------------------

Bad Tweets Forever 21 Jr. Krazy Glue Marine Corps Martin Luther King Mlkday Peta Porn Pornhub Schwinn Twitter Zzzquil