Watch Cheerios' heartwarming Super Bowl ad featuring an interracial family

The family that drove online racists nuts last year is back — and on TV's biggest stage

By Elias Isquith
February 3, 2014 5:38AM (UTC)
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(screen shot, Cheerios)

Remember in 2013 when internet racists threw a full-blown freak-out over Cheerios' featuring an interracial family in one of its ads?

Well, Cheerios is rightly not backing down — in fact, the cereal company made a point of including the same family in their ad for this year's Super Bowl, no small gesture when you consider just how expensive and coveted a Super Bowl ad spot can be.


It's getting a great response on Twitter, too:

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Check out the ad (which was initially posted on Youtube at the end of January) and just try not to say "awww":

Elias Isquith

Elias Isquith is a former Salon staff writer.

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