(screen shot, Cheerios)

Watch Cheerios' heartwarming Super Bowl ad featuring an interracial family

The family that drove online racists nuts last year is back — and on TV's biggest stage

Elias Isquith
February 3, 2014 5:38AM (UTC)

Remember in 2013 when internet racists threw a full-blown freak-out over Cheerios' featuring an interracial family in one of its ads?

Well, Cheerios is rightly not backing down — in fact, the cereal company made a point of including the same family in their ad for this year's Super Bowl, no small gesture when you consider just how expensive and coveted a Super Bowl ad spot can be.


It's getting a great response on Twitter, too:

[embedtweet id="430134832933642240"]

[embedtweet id="430134488157257728"]

[embedtweet id="430134001836507136"]

[embedtweet id="430133858848104448"]

[embedtweet id="430132897853767680"]

[embedtweet id="430132934012436480"]

[embedtweet id="430131813227323392"]

Check out the ad (which was initially posted on Youtube at the end of January) and just try not to say "awww":

Elias Isquith

Elias Isquith is a former Salon staff writer.

MORE FROM Elias IsquithFOLLOW eliasisquithLIKE Elias Isquith


Read Now, Pay Later - no upfront
registration for 1-Hour Access

Click Here
7-Day Access and Monthly
Subscriptions also available
No tracking or personal data collection
beyond name and email address


Fearless journalism
in your inbox every day

Sign up for our free newsletter

• • •