Dove's "Real Beauty" campaign, once critically acclaimed, is quickly falling out of favor with feminists for saying that gaining confidence is as simple as taking a bunch of selfies with your mom, wearing a confidence patch (what even is that?), or describing yourself to a sketch artist.
Now, there's a parody that illustrates how dumb Dove's fake social experiments are, and that women aren't falling for this pseudo-science because they are human beings with brains and have a range of emotions that go beyond expressing wonder and gratitude for Dove.
In this parody, by Above Average Productions, a representative for Dove subjects unsuspecting women to "the Real Beauty mirror test." Little do these women know: the mirror is actually a hole in the wall, out of which a man in a gorilla suit peers back at them. "You look in the mirror and what you see is a disgusting zoo animal," says the Dove representative. "But is that the real you?"
Unlike the Dove commercials, these women are not fooled at all.
h/t Fast Company