Jimmy Fallon brings the ice bucket challenge to the "Tonight Show"

Justin Timberlake challenged Jimmy Fallon to pour a bucket of ice water over his head to support ALS research

Published August 14, 2014 2:21PM (EDT)

Jimmy Fallon is the latest celebrity to participate in the ice bucket challenge, the frat bro approach to charity that's sweeping social media. On the "Tonight Show" Wednesday night, Justin Timberlake challenged Fallon to dump a bucket of ice water over his head to help raise money for ALS. Fallon, along with Rob Riggins, The Roots, Steve Higgins, and Horatio Sanz, met the challenge and passed it on to the New York Jets. And so it continues.

By Prachi Gupta

Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at pgupta@salon.com.

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Als Ice Bucket Challenge Jimmy Fallon Lou Gehrig's Disease The Roots Video