As a brand that has always supported women and stood for female empowerment, COVERGIRL believes domestic violence is completely unacceptable. We developed our NFL program to celebrate the more than 80 million female football fans. In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence.
Many of those "celebrated" fans did not take kindly to CoverGirl's stance. As one responder wrote on Facebook, "Assumed translation: Fix this now or we pull our partnership? At least I hope that’s what this means, otherwise you’re merely valuing your own bottom line, and all that product sitting on shelves, over your concern for the welfare of women."