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“The new gold standard in douchebag detection”: Apple’s $10,000 smartwatch roundly mocked by the Internet

Here are some of the best reactions to Apple's hefty price tag

Published

(Apple)
(Apple)

Apple unveiled its gold watch to the public Monday afternoon and — just as the world wide web had feared — the price tag wasn’t pretty. Ten-thousand (10,000!) dollars for the 18-karat or yellow gold watch, going as high as $17,000.

While some of its features “awwed,” including its ability to monitor security cameras, open a garage door and track down an Uber, there was no convincing anyone that shelling out $10,000 (come April 10, when pre-orders are made available) was a logical course of action.

Here are some of Twitter’s best and funniest takes on the Apple Watch Edition — or should we say, Douchebag Detection™ (Thanks, Anna Kendrick!) :

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By Colin Gorenstein

Colin Gorenstein is Salon's assistant editor of internet and viral content. Follow @colingorenstein or email cgorenstein@salon.com.


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