Fox News' Keith Ablow: Americans are joining ISIS because Obama is bad at branding

"Our brand is being diluted, systematically and methodically, by this president"

By Joanna Rothkopf
Published April 22, 2015 3:59PM (EDT)
 Keith Ablow           (Cable Kooks)
Keith Ablow (Cable Kooks)

On Wednesday morning's edition of "Fox & Friends," our favorite potato in human clothing Dr. Keith Ablow explained the reason Americans are psychologically drawn to ISIS -- it comes down to President Barack Obama's marketing skills.

"They're willing to leave what they have here, why?" he said. "Well, it's not enough, not to them. We talk as psychiatrists about these in-betweeners -- in between jobs, in between teenage years and adult years, without a sense of self and they're looking for something to fill them up."

They can't be filled up by American patriotism, Ablow argues, because Obama took away the country's brand.

"When we de-branded America and don't forget, this president took away the American brand, when we took away the notion of what it meant to be American for some number of people, we took away a part of them, a sense of patriotism, of forward momentum. And they are going to find it elsewhere. Our brand is being diluted, systematically and methodically, by this president."

Watch the full clip below, courtesy of Media Matters:

Joanna Rothkopf

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