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Topic: Branding

President Trump's signature has become ubiquitous with his many executive orders, but now it will be featured on legal U.S. currency, a first in over 100 years for a sitting president. (Samuel Corum / Getty Images)

Trump is putting his name on everything

CK Smith
(Cornel van Heerden/Foto24/Gallo Images/Getty Images)

Hooters rebrand: "tacky family-friendly"

CK Smith
U.S. President Joe Biden delivers the State of the Union address to a joint session of Congress on February 7, 2023 in the House Chamber of the U.S. Capitol in Washington, DC. (Jacquelyn Martin-Pool/Getty Images)

Biden's needed rebrand: patriot

Chauncey DeVega
Supermarket aisle, woman legs and basket for shopping in grocery store (Getty Images/Adene Sanchez)

Strategic branding at supermarkets

Melisa Mete - The Conversation
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Lizzo attends the 62nd Annual Grammy Awards at Staples Center on January 26, 2020 in Los Angeles, CA. (David Crotty/Patrick McMullan via Getty Images)

Can fans accept the reality of Lizzo?

Melanie McFarland
Author Elizabeth Gilbert, Eat Pray Love, Committed: A Love Story speaks on stage during the Opening Night of Texas Conference for Women 2019 at Austin Convention Center on October 23, 2019 in Austin, Texas. (Marla Aufmuth/Getty Images for Texas Conference for Women 2019)

Eat, pray, brand yourself accurately

Laura Guidry
A screengrab from Tucker Carlson's Friday Fox News show. (FOX News)

Carlson bemoans "less sexy" M&M cartoons

Brett Bachman
Syrup bottles from "Aunt Jemima" are in a supermarket (Benno Schwinghammer/picture alliance via Getty Images)

What's in a racist name change?

Ashlie D. Stevens
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Facebook introduces new branding campaign (Facebook)

PR experts bemused by Facebook's rebrand

Nicole Karlis

Save over 90% on this branding boot camp

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"A People's History of Silicon Valley" by Keith A. Spencer (Getty/zimmytws/Eyewear Publishing)

A "people's history" of Silicon Valley

Andrew O'Hehir
(Shutterstock)

"Confidence is overrated"

Ayse Birsel - Design The Life You Love
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(Shutterstock/Salon)

A city is not a "brand"

Jason Rhode
(Getty/George Frey)

Coke with a kick

Mary Elizabeth Williams

What is your personal brand?

Carrie Sheffield

brands need to be good/cool

Matthew Smith
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it's time to rethink branding

Matthew Smith
Lady Gaga's "Telephone" video

Pop music's biggest sellout

Scott Timberg
(McDonald's)

This is the new Hamburglar?

Joanna Rothkopf
Keith Ablow (Cable Kooks)

Joanna Rothkopf
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Making feminism a sales pitch

Andi Zeisler
(<a href='http://www.shutterstock.com/gallery-509809p1.html'>ABBYDOG</a> via <a href='http://www.shutterstock.com/'>Shutterstock</a>)

Requiem for a sugar rush

Mary Elizabeth Williams

Drug references: Always bad

Mary Elizabeth Williams
(Patrick Collard)

Prachi Gupta
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