WATCH: "Brands need to be good for planet and look cool"

Brand experts on why building a story behind the brand is important


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Matthew Smith
December 19, 2016 3:00PM (UTC)

Matthew Smith

Matthew Smith is an associate video producer at Salon. He has an unhealthy obsession with Mickey Mouse and video games, and regularly tweets about both.

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Branding Good Is The New Cool Original Video

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